prius sub brand

The idea of a separate brand for the Toyota Prius has gone from "seriously considering" to "not a 'go'" to, now, "Um, no." That's the word from Miguel Fonseca, Toyota's managing director in the UK, who says that there won't be a Prius sub-brand. However, Fonseca did say that the stork would be ...

There could soon come a day when you waltz into a local Prius dealership to purchase your next hybrid car. As Toyota did with the Scion brand, the Japanese giant is still said to be considering making an entirely new brand just for hybrids ...