Autoblog

Toyota Prius line may not reach 2013 sales target

Jonathon Ramsey — Mon, 22 Apr 2013 14:15:00 EST

Filed under: Car Buying, Hybrid, Hatchback, Toyota

2012 was a good year for the Toyota Prius line, the hybrid that started it all moving 236,659 units, being the best-selling model in California for the year and the Prius C (pictured) being deemed the most reliable car of 2012 by Consumer Reports. Then 2013 happened, and gas prices dropped more than expected, and people haven't been buying the little hybrids like they used to.

A report in Bloomberg says Toyota set 250,000 units as the Prius family's sales target for this year, but hits like the double-digit drop in year-on-year performance in February have helped lower 2013 sales by 8.4 percent compared to 2012, making the objective "a challenge" to reach. The declines in Prius sales come even as hybrid sales overall were up in the first couple of months this year, including sales of other Toyota and Lexus hybrids. Jim Lentz, Toyota's North American chief, said the Prius target would be adjusted if necessary.

Toyota Prius line may not reach 2013 sales target originally appeared on Autoblog on Mon, 22 Apr 2013 14:15:00 EST. Please see our terms for use of feeds.

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Toyota Prius now third-most-popular car in the world... sort of

Sebastian Blanco — Tue, 29 May 2012 13:58:00 EST

Filed under: Car Buying, Hybrid, Wagon, Hatchback, Toyota

Think you're seeing more Toyota Prius models on the road these days? Well, you are.

Automotive News is reporting that all those increased Prius sales in the U.S. and Japan (see here and here and here and here etc.) have turned the Prius into the world's third-best-selling car model for the first three months of 2012. During the first quarter, the Prius sold 247,230 copies around the world. The only cars that sold more during that time were the Toyota Corolla (300,800) and the Ford Focus (277,000).

There's an asterisk on the Prius' figures: much of that new success is due to the fact that there are a brace of new Prius models, namely the C, V and Plug-in - that have expanded the line, with the C being the "car of the moment in Japan," according to Automotive News. Sales in the U.S. were up 42 percent in the first quarter. The new models and the increased sales make up what AN calls a "Prius surge," one that could be capacity constrained in the States. AN writes that the sales pace could reach 250,000 units, but Toyota only has 220,000 units assigned to the market. More vehicles have been ordered, a Toyota exec says, but whether or not they arrive is uncertain. After last year's production issues, though, this is the good kind of problem to have.

Toyota Prius now third-most-popular car in the world... sort of originally appeared on Autoblog on Tue, 29 May 2012 13:58:00 EST. Please see our terms for use of feeds.

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Toyota Prius plug-in sells 1,654 copies in April, beating Chevy Volt, Nissan Leaf

Sebastian Blanco — Thu, 03 May 2012 08:28:00 EST

Filed under: Car Buying, Hybrid, Hatchback, Toyota, Electric

The Toyota Prius, the most popular hybrid in the world, was also the most popular plug-in vehicle in U.S. last month.

Compared to sales of the Chevrolet Volt and the Nissan Leaf, which sold 1,462 and 370 units, respectively, the $32,000 Prius Plug-in quietly sold 1,654 copies in April, reports PluginCars. With such strong name recognition and pent-up demand for a Prius with a cord, this shouldn't really have been a surprise. But it still kind of is.

Toyota sold more Prius models in the U.S. last month than ever before in April (March 2012 was the Prius' best month ever), even though the number of selling days was short. The four members of the "Prius family" sold a combined 25,168 units, an increase of 126.9 percent compared to April 2011 (which was right after the Japanese tsunami). Overall, Toyota and Lexus sold 32,593 hybrids last month, 30,126 of them wearing the Toyota badge, 2,467 of them the upper-class Lexus models.

Last year, Toyota said it expects to sell 16,000-17,000 Prius Plug-in models in 2012. Since Toyota doesn't break out model numbers, we're not sure what the total is for the year thus far, but 1,654 plug-ins a month is enough for the company hit that target. Scroll down below for Toyota's official sales results.

Continue reading Toyota Prius plug-in sells 1,654 copies in April, beating Chevy Volt, Nissan Leaf

Toyota Prius plug-in sells 1,654 copies in April, beating Chevy Volt, Nissan Leaf originally appeared on Autoblog on Thu, 03 May 2012 08:28:00 EST. Please see our terms for use of feeds.

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Toyota looking for high-volume Prius assembly in U.S. by 2015

Sebastian Blanco — Mon, 30 Apr 2012 10:30:00 EST

Filed under: Hybrid, Plants/Manufacturing, Toyota

Rumors that Toyota would some day build the Prius in the U.S. have bounced around for years, with a location in Mississippi often being cited as the most likely candidate. After that plan was officially scrapped in 2008, a new version of the same story returned in 2010 when a Toyota executive vice president said Mississippi Prius production could start up in 2016. Given the on-again, off-again history of the story, we weren't surprised when not much was officially said about the matter in the last two years. That changed today.

Koei Saga, senior managing officer in charge of drivetrain R&D at Toyota, has informed Automotive News that Toyota is now thinking of making the Prius in the U.S. by 2015 and wants to get hybrid drivetrain components - motors, inverters, batteries (likely lithium-ion packs) - from North American suppliers. The base fourth-gen Prius will probably still use nickel-metal hydride batteries, but the batteries made in the U.S. might be li-ion.

A 2015 timetable means it is likely that America would make the fourth-gen Prius model, which is due around that time. The reason this story keeps coming back is because it makes sense to build the Prius in the States. Sales are strong here and expected to grow, so extra production somewhere will almost certainly be needed to meet demand. Plus, a strong yen means that Prius vehicles built in America would likely come at a lower cost to Toyota.

Toyota currently makes the Camry hybrid in the U.S. at its plant in Georgetown, KY. The question as to whether the U.S. Prius would be made there, at Toyota's Mississippi plant, at the Tesla plant in Fremont, CA (formerly known as NUMMI) - where rumors about Toyota and the electric car automaker building electric cars like the RAV4 EV have also floated around in the past - or somewhere else completely will need to be answered at another time.

Toyota looking for high-volume Prius assembly in U.S. by 2015 originally appeared on Autoblog on Mon, 30 Apr 2012 10:30:00 EST. Please see our terms for use of feeds.

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Toyota Prius C outsells monthly totals of Chevy Volt, Nissan Leaf in three days

Sebastian Blanco — Fri, 16 Mar 2012 14:10:00 EST

Filed under: Car Buying, Budget, Hybrid, Hatchback, Toyota

Toyota is pretty sure that its expanded Prius family will drive up sales of the world's best-selling hybrid, and the early sales returns indicate that the company is right, right, right.

After the Prius V sold about 8,400 units in the U.S. in the first ten weeks, the smaller, cheaper and more efficient 2012 Toyota Prius C is also getting a lot of attention. Toyota announced today that the C sold 1,201 units in just the first three days it was on sale. That's enough to make it "one of Toyota's fastest-selling vehicles," according to the automaker, which also pointed out that those three days of sales is more than either the Nissan Leaf or Chevrolet Volt sold all last month.

If anything, those 1,201 sales are not as impressive as the C managed in Japan (where it is badged 'Aqua') - Toyota obtained 120,000 orders in the first five days it was on sale, though it isn't immediately clear how many units have actually been sold. So far, the newly expanded Prius family has sold almost 10,000 units in the U.S. through the first half of March. This certainly points to the Prius franchise doing well in 2012. Last year in the U.S., Toyota sold 136,463 examples of its Prius Liftback (it sold 140,928 in 2010) and expects to sell 220,000 Prius models of all types here this year.

Continue reading Toyota Prius C outsells monthly totals of Chevy Volt, Nissan Leaf in three days

Toyota Prius C outsells monthly totals of Chevy Volt, Nissan Leaf in three days originally appeared on Autoblog on Fri, 16 Mar 2012 14:10:00 EST. Please see our terms for use of feeds.

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Milestone Accomplished: Toyota sells one million Prius hybrids in U.S.

Sebastian Blanco — Wed, 06 Apr 2011 18:01:00 EST

Filed under: Hybrid, Plants/Manufacturing, Hatchback, Toyota

2011 Toyota Prius - Click above for high-res image gallery

California Toyota dealers may or may not be running out of Priuses, but the hybrid is most certainly still popular. How else to explain the news that one million of the iconic fuel-mizers have been sold in the U.S., as Toyota just announced.

Back in mid-2008, the company said it had sold one million Priuses around the world, which was a big enough deal. To reach that landmark, it took around five years; the first Prius was introduced over a decade ago, but it was the second-generation Prius, introduced in 2003, that really sparked sales. It took Toyota only two more years to sell another million Priuses, and Toyota has sold over three million total hybrids as of October 2010. That sounds impressive, but Charlie Sheen got 3.4 million followers on Twitter in, like, a minute, so let's keep things in perspective.

Gallery: 2011 Toyota Prius

Photos copyright (C)2011 Drew Phillips / AOL

[Source: Toyota]

Continue reading Milestone Accomplished: Toyota sells one million Prius hybrids in U.S.

Milestone Accomplished: Toyota sells one million Prius hybrids in U.S. originally appeared on Autoblog on Wed, 06 Apr 2011 18:01:00 EST. Please see our terms for use of feeds.

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Everybody Panic: California dealers reportedly running out of Prius models

Chris Shunk — Fri, 01 Apr 2011 10:03:00 EST

Filed under: Hybrid, Plants/Manufacturing, Hatchback, Toyota

2010 Toyota Prius - Click above for high-res image gallery

The Japan earthquake and tsunami has left the vast majority of Japanese auto plants without parts or power at least temporarily, and the good folks of California are beginning to feel the pinch. The Los Angeles Times reports that the Toyota Prius is in very short supply in The Golden State, leading many car buyers to move up their purchases in fear of not being able to get their precious hybrid at a later date.

It's no surprise California would feel the pinch of limited Prius inventory first, as the state is the largest market for the ultra-efficient hatch. Many dealers have less than a two week supply, while others have zero models in stock. Meanwhile, Toyota restarted the Prius plant late last week in an effort to keep the popular hybrids flowing to the U.S. and around the world. But for the short term, the automaker is running the line at about half its normal pace, and the plant was shut down on Wednesday to gauge parts availability.

Given the fact that the Prius plant is one of the only Japanese facilities even up and running right now, California dealers will likely continue to see a trickle of new models hitting their showrooms. In the short term, the Prius supply issue could actually deteriorate, with May inventories looking worse than April. Just as big a concern is the fact that other plants still haven't begun producing vehicles, which means that the situation playing out in California with the Prius could soon affect many Japanese autos in dealerships around the world.

Gallery: Review: 2010 Toyota Prius

[Source: Los Angeles Times]

Everybody Panic: California dealers reportedly running out of Prius models originally appeared on Autoblog on Fri, 01 Apr 2011 10:03:00 EST. Please see our terms for use of feeds.

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Analyst: It's time for a Toyota Prius price drop

Autoblog Staff — Wed, 02 Feb 2011 08:00:00 EST

Filed under: Car Buying, Hybrid, Japan, Hatchback, Toyota, Earnings/Financials

Toyota Prius - Click above for high-res image gallery

With the first year of this decade only a month behind us, Toyota is, according to a report from Bloomberg, ready to make sales predictions for the year 2020. The automaker is apparently confident that the Prius will continue to hold its spot as Japan's best-selling model. However, Fumikazu Kitagawa of Nomura Research Institute seems to think that the Prius' exceptional sales volume may drive Toyota to drop its price.

Kitagawa claims Japanese car buyers consider the mainstream Prius as a "friendly" model and not a "leading edge" vehicle. This "friendly" image pits the Prius in direct competition with vehicles such as the bargain-priced, subcompact Honda Fit. Kitagawa, who polled 1,972 Japanese car owners, explains the situation like this, "As the Prius becomes more of a mass-market car, it may be time to think about lowering the price."

Volume sellers like the gas-electric Prius are not often sought by tech-savvy Japanese buyers. Now that it's a mainstream model, Kitigawa argues, the Prius' cutting-edge appeal, which commanded a premium price, has faded away.

Gallery: Review: 2010 Toyota Prius

Photos copyright (C)2011 Sam Abuelsamid / AOL

[Source: Bloomberg]

Analyst: It's time for a Toyota Prius price drop originally appeared on Autoblog on Wed, 02 Feb 2011 08:00:00 EST. Please see our terms for use of feeds.

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Worldwide Toyota Prius sales crack 2-million mark,10-year anniversary celebration planned

Autoblog Staff — Fri, 08 Oct 2010 17:31:00 EST

Filed under: Car Buying, Hybrid, Hatchback, Toyota

2010 Toyota Prius - Click above for high-res image gallery

The Toyota Prius, launched in Japan in 1997 and introduced in Europe, North America and other markets in 2000, is without a doubt the best-selling hybrid vehicle ever produced. With a market that spans more than 70 countries and regions, the Toyota Motor Company's economical hybrid is the most widely distributed gas-electric in this land (and just about every other one, too).

Selling at a rate of about 400,000 annual units worldwide, the Prius sits head-and-shoulders above any of its so-called competitors. All these sales mean you get to reach milestones now and again. Last month, the Prius reached another one, shattering the two-million sales mark worldwide. By the end of September, sales of the Prius stood at 2,012,000 and counting. You can hold back the applause for now, as the Prius' record-setting run is far from over. Oh, yeah, a congratulatory pat on the back is welcomed as we also celebrate ten years of Prius sales in the U.S. which takes place, appropriately enough, on 10.10.10. Hit the jump for more on the Prius' sales totals and plans for its ten-year anniversary celebration.

Gallery: Review: 2010 Toyota Prius

Photos copyright (C)2009 Sam Abuelsamid / AOL

[Source: Toyota]

Continue reading Worldwide Toyota Prius sales crack 2-million mark,10-year anniversary celebration planned

Worldwide Toyota Prius sales crack 2-million mark,10-year anniversary celebration planned originally appeared on Autoblog on Fri, 08 Oct 2010 17:31:00 EST. Please see our terms for use of feeds.

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Hybrid sales plummet 40% in August; Prius records 37.5% decline

Autoblog Staff — Sat, 04 Sep 2010 09:33:00 EST

Filed under: Car Buying, Hybrid, Toyota

2010 Toyota Prius - Click above for high-res image gallery

One month of dreary sales figures doesn't signal the end of the hybrid, but the numbers reported for August hint that without a rise in gas prices, hybrid vehicle sales will likely continue to suffer. Overall hybrid sales dropped 40.4 percent in August compared to a year ago. Not even the mighty Toyota Prius could avoid the plunge. Prius sales fell 37.5 percent compared to August 2009 and dropped off 16.3 percent compared to the July 2010 numbers. Combined, Toyota and Lexus hybrids saw a 36.2 percent decline from a year ago. Ford fared better by posting a 17.1 percent drop in year-over-year numbers.

Hybrid sales were clearly boosted last August by the government's Cash for Clunkers program, but this summer's low gas prices take much of the blame for the current hybrid sales plunge. Toyota remains in the number one spot, posting 15,444 sales last month. Ford sits in second place after moving 3,894 hybrid vehicles off dealer lots, while Honda holds onto third with 3,485 sales. It's getting redundant, but Toyota still leads the hybrid market. Anyone want to place bets on when (or if) that'll change?

Gallery: 2010 Toyota Prius

[Sources: Green Car Advisor, Autoblog]

Hybrid sales plummet 40% in August; Prius records 37.5% decline originally appeared on Autoblog on Sat, 04 Sep 2010 09:33:00 EST. Please see our terms for use of feeds.

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Toyota's hybrid sales break a million in Japan, Prius still on top

Autoblog Staff — Sun, 08 Aug 2010 11:04:00 EST

Filed under: Hybrid, Japan, Toyota

2010 Toyota Prius - Click above for high-res image gallery

Back in August of 1997, Toyota launched its Coaster Hybrid EV minibus, the company's first hybrid vehicle. Though the Coaster Hybrid is not a common name, it was the vehicle that started the hybrid revolution at Toyota. The Japanese automaker has now announced that cumulative sales of its hybrids have now topped the one-million mark in its home market. In addition, the company's global hybrid sales now stand at 2.68 million and counting.

In related news, Toyota announced that the Prius topped the sales charts in Japan once again, marking the 14th consecutive month that the Prius outsold all other models in the Japanese market. While Toyota is comfortably leading the way in hybrid sales, the company is committed to bolstering its lead. Toyota plans to introduce hybrid versions of all of its existing models by 2020 and aims to sell more than one million hybrids per year before the end of the decade. Follow the jump for more info on Toyota's continued dominance of the hybrid segment.

Gallery: 2010 Toyota Prius

[Source: Toyota]

Continue reading Toyota's hybrid sales break a million in Japan, Prius still on top

Toyota's hybrid sales break a million in Japan, Prius still on top originally appeared on Autoblog on Sun, 08 Aug 2010 11:04:00 EST. Please see our terms for use of feeds.

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REPORT: Toyota U.S. president Lentz believes Prius could supplant Camry as brand's best seller

Chris Shunk — Wed, 18 Nov 2009 14:31:00 EST

Filed under: Hybrid, Hatchback, Toyota

2010 Toyota Prius - Click above for high-res image gallery

The Toyota Camry has been the best selling car in the US for 11 of the past 12 years, and only a total industry meltdown has managed to slow the Japanese automaker's bread-and-butter sedan. Even with that impediment, the Camry still has a comfortable lead versus its archrivals, the Honda Accord and Nissan Altima. In fact, the only vehicles to routinely beat the Camry in overall vehicle sales are the Ford F-Series and Chevrolet Silverado, and those vehicles need dozens of configurations and both regular and heavy-duty variants to retain their overall sales leads. Conversely, the Prius isn't even the second best-selling Toyota right now (that would be the Corolla), but it wouldn't surprise Toyota USA President Jim Lentz if the ubiquitous hybrid hatch passed the Camry for sales supremacy sometime next decade.

Lentz reportedly told Wards Auto that he envisions the Prius passing the Camry in the next decade, but not because he foresees the midsize sedan slipping. Instead, Lentz says, "I think Prius will become just that much stronger." The reason Toyota's top U.S. man sees the Prius taking over Toyota's top sales spot is because he feels that rising gas prices and growing eco-awareness will push more car buyers into hybrids. That, combined with the high regard in which many Americans hold the Prius makes for a very compelling long-term argument. Lentz also says that a full lineup of Prius-badged vehicles is far from a sure thing, though he says he pushes executives in that direction each time he visits Toyota's Japan headquarters

While we can see a future where the Prius overtakes the Camry for sales supremacy, we don't see it happening any time soon. Toyota's world renowned hybrid had its best-ever sales year in 2007, and 2009 numbers promise to fall about 40,000 units short of that bogey. Did we mention that the Camry is still outselling the Prius at a nearly three-to-one clip?

Gallery: Review: 2010 Toyota Prius

[Source: Wards Automotive]

REPORT: Toyota U.S. president Lentz believes Prius could supplant Camry as brand's best seller originally appeared on Autoblog on Wed, 18 Nov 2009 14:31:00 EST. Please see our terms for use of feeds.

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One More Time: There's a Toyota Prius wait list?

Sebastian Blanco — Mon, 15 Jun 2009 10:57:00 EST

2010 Toyota Prius - Click above for high-res image gallery

Auto sales are down - that's not exactly a surprise to anyone anymore. But Toyota has revived a little something from last summer called a wait list - for people who are interested in buying a new 2010 Prius. According to a story in The New York Times, Toyota is running its Prius production plants in Japan 24 hours a day and offering overtime to workers - even bringing in workers from other areas of the country - to meet demand for the hybrid car. Panasonic EV Energy, the Prius' battery supplier, is also working constantly to keep churning out packs for the model.

This is the effect of those higher-than-expected sales numbers. The NYT says that the waiting list is "several months" long in Japan. While impressive considering the marketplace, Toyota is still warning that 2009 will not be a profitable year for the company.

Gallery: 2010 Toyota Prius

[Source: The New York Times]

One More Time: There's a Toyota Prius wait list? originally appeared on Autoblog on Mon, 15 Jun 2009 10:57:00 EST. Please see our terms for use of feeds.

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