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prius pricing

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    2010 Prius starts at $21,000; one with everything costs $32,500

    2010 Toyota Prius - Click above for a high-res image gallery
    Toyota has announced official pricing for the five (!) trim levels for the 2010 Prius, due to hit dealers in the States sometime in late May. The bare-bones version (which must be pretty bare, since Toyota hasn't divulged what's ...

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    Toyota to take on Insight by cutting Prius base price to $21,000

    With the introduction of the Honda Insight, Toyota is facing the most serious challenge yet to its hybrid dominance since the Prius debuted. While the Insight's hybrid technology is not as sophisticated as Toyota's, it delivers excellent fuel economy, and more importantly, the Insight has a ...

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    Toyota reportedly cutting Prius price to match Honda Insight in Japan... will U.S. follow?

    2010 Toyota Prius - Click above for a hi-res gallery
    Toyota may have gotten used to being the leader in the hybrid sedan segment, but the Japanese auto giant didn't get to where it is today by failing to see the writing on the proverbial wall. With arch-rival Honda having priced its new Insight ...


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