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Toyota thinks you should pay a little bit more for its cars, starting in May.

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During the Detroit Auto Show, Toyota said the new Prius C would start at under $19,000. Today, we learn that this is like a lesson from Obi-Wan: what Toyota told us was true, from a certain point of view.

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During the Detroit Auto Show, Toyota said the new Prius C would start at under $19,000. Today, we learn that this is like a lesson from Obi-Wan: what Toyota told us was true, from a certain point of view.

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The Prius Plug-in Hybrid has a price: $32,000. That's the just-announced MSRP for the base plug-in hybrid, with the top-of-the-line Prius Plug-in Hybrid Advanced jumping all the way up to $39,525. Because the both of these Prius Plug-in models have a 4.4-kWh, 176 pound battery pack, it should qualify for a federal tax credit of $2,500. Toyota has also announced that the larger Prius V, which does not qualify for any tax incentives, will start at $26,400. *All vehicles are subject to a $760 deliv

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With the first year of this decade only a month behind us, Toyota is, according to a report from Bloomberg, ready to make sales predictions for the year 2020. The automaker is apparently confident that the Prius will continue to hold its spot as Japan's best-selling model. However, Fumikazu Kitagawa of Nomura Research Institute seems to think that the Prius' exceptional sales volume may drive Toyota to drop its price. Kitagawa claims Japanese car buyers consider the mainstream Prius as a "fr

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With the first year of this decade only a month behind us, Toyota is, according to a report from Bloomberg, ready to make sales predictions for the year 2020. The automaker is apparently confident that the Prius will continue to hold its spot as Japan's best-selling model. However, Fumikazu Kitagawa of Nomura Research Institute indicates that the Prius' exceptional sales volume may drive Toyota to drop its price. Kitagawa claims that Japanese car buyers consider the mainstream Prius as a "fr

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2010 Toyota Prius - Click above for high-res image gallery

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2010 Toyota Prius – Click above for high-res image gallery

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2010 Toyota Prius - Click above for a high-res image gallery

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2010 Toyota Prius - click above for a high-res gallery

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