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2010 Toyota Prius - Click above for high-res image galleryToyota has a major hit on its hands with the redesigned 2010 Prius. While that's surely great news for the brand (which is otherwise posting huge sales declines along with nearly every other automaker in the world) it's reportedly ...
Even with the $5,000 difference between the Prius and non-hybrid Toyotas, there was a time when Toyota lost money on the car. Even when the car entered the black, and even though they halved the cost of the hybrid system from one generation to the next, Toyota still didn't make the margins on it ...