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0Today's Lexus is brought to you by the letter "H" - new hybrid advertising campaign 1202481180
Offsetting the GX and LX opulence-filled 'Utes posessed of large mass, Lexus has trotted out an advertising blitz focusing on its Hybrid vehicles. The campaign, which imagines a world without "H," points out that Lexus has had hybrid cars and SUVs on the road since 2004. The new campaign is titled ...
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Whoops, eh? - Canadian Ford ad spurs backlash 1200868140
The Catch-22 with advertising these days is that someone will undoubtedly be offended if your campaign is clever enough to be memorable. Ford of Canada came up with such an effort for the Escape, showing the CUV wearing a bumper sticker with the phrase "drive it like you stole it," and the tagline ...
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Autoblog Podcast #63 1176908820
It's nice to be back in the swing of things. We're once again cranking out weekly podcasts, and #63 is a compact one. We start off salivating over the news that the next generation Suzuki Swift will be headed for US shores. We devolve from discussing an unsubstantiated rumor into wistful praise ...
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Coattails: Audi gets unintentional boost in Chevy spread 1171827720
Call it a value-add of sorts. Perhaps Chevrolet is hoping that some of the goodwill towards Audi amongst enthusiasts will rub off on their HHR. Either that or someone was asleep at the switch. On page 2 of the February 5th issue of Automotive News, a new Chevy ad depicts a tribal-tattoo-patterned ...
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Automakers drop mad cash on advertising in 2005, but less than in '04 1153407840
Automakers spent $10.46 billion on advertising in 2005, a short step down from 2004 by .85 percent. Significant changes came in the shift from network television (down 15 percent) and magazine ads (down 4.5 percent) to internet advertising (up 16.9 percent, woo-hoo!) and cable spots (up 14.6 ...

