print Subscribe

Today's Lexus is brought to you by the letter "H" - new hybrid advertising campaign

Offsetting the GX and LX opulence-filled 'Utes posessed of large mass, Lexus has trotted out an advertising blitz focusing on its Hybrid vehicles. The campaign, which imagines a world without "H," points out that Lexus has had hybrid cars and SUVs on the road since 2004. The new campaign is titled "the power of h" and features television spots, print spreads, and other media that depicts an environment where H has given up all other pursuits for a post in the Lexus Hybrid revolution. It's clever, and we're glad that Lexus didn't actually try to ... Read more →

Whoops, eh? - Canadian Ford ad spurs backlash Dan Roth

The Catch-22 with advertising these days is that someone will undoubtedly be offended if your campaign is clever enough to be memorable. Ford of Canada came up with such an effort for the Escape, ...

Autoblog Podcast #63 Dan Roth

Coattails: Audi gets unintentional boost in Chevy spread Dan Roth

Call it a value-add of sorts. Perhaps Chevrolet is hoping that some of the goodwill towards Audi amongst enthusiasts will rub off on their HHR. Either that or someone was asleep at the switch. On ...

Automakers drop mad cash on advertising in 2005, but less than in '04 Erin Mays

...loading

Browse posts by:

Make/Model Vehicle Style/Type

All Categories

Features Close Features

Today's Lexus is brought to you by the letter "H" - new hybrid advertising campaign 1 year ago on Autoblog

Whoops, eh? - Canadian Ford ad spurs backlash 1 year ago on Autoblog

The Catch-22 with advertising these days is that someone will undoubtedly be offended if your campaign is clever enough to be memorable. Ford of Canada came up with such an effort for the Escape, showing the CUV wearing a bumper sticker with the phrase "drive it like you stole it," and the tagline ...

Autoblog Podcast #63 2 years ago on Autoblog

It's nice to be back in the swing of things. We're once again cranking out weekly podcasts, and #63 is a compact one. We start off salivating over the news that the next generation Suzuki Swift will be headed for US shores. We devolve from discussing an unsubstantiated rumor into wistful praise for ...

Coattails: Audi gets unintentional boost in Chevy spread 2 years ago on Autoblog

Call it a value-add of sorts. Perhaps Chevrolet is hoping that some of the goodwill towards Audi amongst enthusiasts will rub off on their HHR. Either that or someone was asleep at the switch. On page 2 of the February 5th issue of Automotive News, a new Chevy ad depicts a tribal-tattoo-patterned ...

Automakers drop mad cash on advertising in 2005, but less than in '04 3 years ago on Autoblog

Automakers spent $10.46 billion on advertising in 2005, a short step down from 2004 by .85 percent. Significant changes came in the shift from network television (down 15 percent) and magazine ads (down 4.5 percent) to internet advertising (up 16.9 percent, woo-hoo!) and cable spots (up 14.6 ...

Featured
Breaking
Popular

View all

Autoblog Podcast #157: Mike Levine trucks along with us.

Mike Levine from PickupTrucks.com joins Chris, Sam, and Dan this week and gets a chance to talk about cars, too!

Featured Galleries

AOL Autos

Find Your Next Car

Resources

10 Most Searched Cars on AOL Autos

Autoblog Video

Team Autoblog

Editors

John Neff: Editor-in-Chief; Email

Damon Lavrinc: Managing Editor; Email

Chris Paukert: Executive Editor; Email

Alex Nunez: Weekend Editor; Email

The Team

Autoblog bloggers (30 days)

#	Blogger	Posts	Cmts
1	Noah Joseph	96	0
2	Jonny Lieberman	84	0
3	Chris Shunk	69	2
4	Jonathon Ramsey	66	0
5	Sam Abuelsamid	58	0
6	Jeremy Korzeniewski	50	1
7	Damon Lavrinc	49	0
8	Sebastian Blanco	34	0
9	Frank Filipponio	31	4
10	Michael Harley	23	12
11	Dan Roth	20	6
12	Chris Paukert	19	0
13	Drew Phillips	17	0
14	John Neff	16	0
15	Alex Nunez	7	6
16	John McElroy	2	0
17	Domenick Yoney	2	0
18	Tim Stevens	1	1

print Subscribe