An historic event will take place at the start of the 2009 Formula 1 season as Italian Ferrari grand prix cars will be emblazoned with the logos of an Indian automaker for the first time ever. Tata Motors, a subsidiary of the Tata Group, has purchased rights to sponsor Ferrari's F1 racing efforts. Details of the duration and the dollar amount have yet to be revealed. This isn't the first time Tata has been involved with F1, however. A few years back, it was a sponsor of both Jordan and Williams'
There are many who question whether or not small-volume or high-performance manufacturers should be held to the same emissions and fuel economy regulations as the larger automakers. Ferrari qualifies as both a small-volume (though getting larger) and a (very) high performance company. Indeed, the Italian maker of sports and racing cars is quite concerned with legislation which could make it impossible to sell their current line of vehicles, and they are looking at direct injection as a means to