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Hyundai reveals Prada edition Genesis ahead of Seoul debut

The devil may wear Prada, but what does he drive? Playing the field, the Italian fashion house has jumped into bed with both Audi and Hyundai for its foray into the automotive sphere. The outcome of Prada's venture with Audi has yet to be realized, but Hyundai has revealed this special edition Genesis Sedan it developed with Prada, previewed last November, for debut at the upcoming home-market Seoul motor show. The Genesis Prada you see here is a one-off, painted a matte-finish purplish-blue with a white "saffiano" leather interior ... Read more →

The Devil Audi wears Prada: German automaker teams up with Italian fashion house Noah Joseph

For better or worse, the automotive industry has had its share of partnerships with fashion labels. Eddie Bauer edition Ford SUVs. Nautica edition Mercury minivans. Levi's edition AMCs. Diesel ...

Hyundai goes even more upscale with Prada Genesis Chris Tutor

Nobody blinked when Subaru and L.L. Bean hooked up. Or when Mercury and Nautica got busy. And remember those Levis Edition Jeeps? That actually worked. But South Korea's Hyundai and Italian ...

Driving Mocs from Neiman Marcus Noah Joseph

You've gotta love Neiman Marcus. As far as upscale department stores go, it's a motoring enthusiast's best friend. The high-end retail chain has been responsible for bringing the world – or a ...

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Hyundai reveals Prada edition Genesis ahead of Seoul debut 8 months ago on Autoblog

The Devil Audi wears Prada: German automaker teams up with Italian fashion house 10 months ago on Autoblog

For better or worse, the automotive industry has had its share of partnerships with fashion labels. Eddie Bauer edition Ford SUVs. Nautica edition Mercury minivans. Levi's edition AMCs. Diesel edition Fiats. You get the point. The latest collaboration brings together German automaker Audi and ...

Hyundai goes even more upscale with Prada Genesis 1 year ago on Autoblog

Nobody blinked when Subaru and L.L. Bean hooked up. Or when Mercury and Nautica got busy. And remember those Levis Edition Jeeps? That actually worked. But South Korea's Hyundai and Italian fashion house Prada? Ummm. Just a few years ago it would have been laughable, and possibly an enormously ...

Driving Mocs from Neiman Marcus 2 years ago on Autoblog

You've gotta love Neiman Marcus. As far as upscale department stores go, it's a motoring enthusiast's best friend. The high-end retail chain has been responsible for bringing the world – or a handful of moneyed clients, at least – a host of special edition automobiles that have included ...

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Autoblog Podcast #156: Paukert comes back for more!

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

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