prada

As recently as a decade ago, mentioning brands like Hyundai and Prada in the same sentence would have seemed laughable. But today's Hyundai is a very different company with a very different image. And no car could sum up such a transformation more than the Genesis. Two years ago, the Korean ...

The devil may wear Prada, but what does he drive? Playing the field, the Italian fashion house has jumped into bed with both Audi and Hyundai for its foray into the automotive sphere. The outcome of Prada's venture with Audi has ...

For better or worse, the automotive industry has had its share of partnerships with fashion labels. Eddie Bauer edition Ford SUVs. Nautica edition Mercury minivans. Levi's edition AMCs. Diesel edition Fiats. You get the point. The latest collaboration brings together German automaker Audi and ...

Nobody blinked when Subaru and L.L. Bean hooked up. Or when Mercury and Nautica got busy. And remember those Levis Edition Jeeps? That actually worked. But South Korea's Hyundai and Italian fashion house Prada? Ummm. Just a few years ...

You've gotta love Neiman Marcus. As far as upscale department stores go, it's a motoring enthusiast's best friend. The high-end retail chain has been responsible for bringing the world – or a handful of moneyed clients, at least – a host of special edition automobiles that have included ...