When it came to paint colors on new cars, for ten years, silver was the one hue to rule them all, not just extending its lead through 2009 and 2010 but doing so in the U.S., Europe and Asia. The revolution came in 2011, when white took over as the top color in the States and black claimed the number one spot in Europe, silver maintaining its hold in the Orient.
When PPG started keeping track of cars sales by color back in 1990, the superstar of the car color world has been silver, and according to firm's latest study, it shows no signs of slowing down. For the tenth year in a row, the silver, charcoal and gray category are numero uno amongst new car shoppers. In 2008, it accounted for 20 percent of vehicles sold and that figure climbed to 25 percent in 2009, reaching its current zenith of a 31 percent.