J.D. Power and Associates created the Power Information Network (PIN) in 1993 to collect and analyze dealer transactions on new and used cars. Power uses the data from more than 10,000 dealerships to "improve business for automotive dealers, manufacturers, lenders, and other companies in the industry." The wider use of consumer data captured at the point-of-sale is what concerns dealers, and it's probably that reasoning which has led to the National Automobile Dealers Association (NADA) partneri
Power Information Network
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