Say what you will about its car design, or the horizontal integration of four-door sedans and big bustling SUVs into its sportscar line-up. But Porsche, push comes to shove, knows efficiency. And we're not talking about miles-per-gallon here. We're talking about corporate management and the license to virtually print money.
Sixty years ago, New York City businessman Max Hoffman began selling a diminutive German sports car with an air-cooled four-cylinder boxer engine hanging off the rear axle. Today, Porsche is one of the most highly respected performance brands in the world.