polk

How much do hybrid drivers really, truly like their cars? According to R.L. Polk, not all that much – at least not in 2011. Polk has released a new hybrid loyalty analysis that concludes that only 35 percent of people who bought a hybrid bought another one last year. The data comes from ...

If you're still driving that 2006 Ford Fusion you bought new, apparently you are not alone. Automotive data provider Polk says that the average new car buyer is now holding on to his vehicle for a whopping 71 months – almost six years. Used vehicles are being held for over four years, ...

Polk has handed out its annual Automotive Loyalty Award for 2011, and Ford walked away with a total of six honors, including two of the highest. The Dearborn-based automaker took home the top nod in both the Overall Loyalty to Manufacturer award as well as the Overall Loyalty to Make award ...

If Paula Cole were a car enthusiast (and forgive us if she is), she would probably rework her hit song to ask, "Where have all the convertibles gone?" Look around and you may have noticed that less people are buying new convertibles these days. The folks at Polk have taken a look at the sales ...

Polk, the company that has been examining customer loyalty for 15 years, as Ford claiming the top spot in its most recent survey. After polling nearly 5 million "return-to-market" events, Polk found a majority of Ford customers returned to the brand for their next vehicle. Ford didn't stop at ...

Consumers are keeping their automobiles for longer periods than ever before, according to a study performed by the survey gurus at R. L. Polk & Co. For anyone keeping track of such things, this news comes as little surprise – average length of ownership has been steadily increasing at ...

R.L. Polk & Co. announced the winners of its 11th Automotive Loyalty Awards during the 2007 Automotive News World Congress a week or so ago. Some of the companies and cars that won may surprise you. First off, General Motors won the Overall Manufacturer award... for the seventh consecutive ...