Skip to main content

polk

  • 0
    Official: Honda says Accord is America's best-selling car among actual consumers
    1393007280

    The latest round of new vehicle registration data has been good for Honda - three of the Japanese brand's models are retail sales leaders and the Accord was the most registered car built in America in 2013, according to the data compiled by Polk. In fact, 360,089 units of the family sedan were ...

  • 0
    Report: What brands have Saab owners defected to? Polk investigates
    1346594460

    When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common ...

  • 0
    Study: One and Done: Study says most hybrid drivers don't buy another
    1333982700

    How much do hybrid drivers really, truly like their cars? According to R.L. Polk, not all that much – at least not in 2011. Polk has released a new hybrid loyalty analysis that concludes that only 35 percent of people who bought a hybrid bought another one last year. The data comes from ...

  • 0
    Study: Buyers holding onto new cars for nearly six years - longer than ever before
    1329867120

    If you're still driving that 2006 Ford Fusion you bought new, apparently you are not alone. Automotive data provider Polk says that the average new car buyer is now holding on to his vehicle for a whopping 71 months – almost six years. Used vehicles are being held for over four years, ...

  • 0
    Study: Ford takes top honors in Polk Automotive Loyalty Awards
    1326479460

    Polk has handed out its annual Automotive Loyalty Award for 2011, and Ford walked away with a total of six honors, including two of the highest. The Dearborn-based automaker took home the top nod in both the Overall Loyalty to Manufacturer award as well as the Overall Loyalty to Make award ...

  • 0
    Report: Demand for convertibles folded up, stowed amidst sour economy
    1311111060

    If Paula Cole were a car enthusiast (and forgive us if she is), she would probably rework her hit song to ask, "Where have all the convertibles gone?" Look around and you may have noticed that less people are buying new convertibles these days. The folks at Polk have taken a look at the sales ...

  • 0
    Polk: Ford owners are most loyal buyers this year
    1294867980

    Polk, the company that has been examining customer loyalty for 15 years, as Ford claiming the top spot in its most recent survey. After polling nearly 5 million "return-to-market" events, Polk found a majority of Ford customers returned to the brand for their next vehicle. Ford didn't stop at ...

  • 0
    Polk: People continuing to keep vehicles longer
    1288981920

    Consumers are keeping their automobiles for longer periods than ever before, according to a study performed by the survey gurus at R. L. Polk & Co. For anyone keeping track of such things, this news comes as little surprise – average length of ownership has been steadily increasing at ...

  • 0
    R.L. Polk hands out awards for loyalty; GM and Toyota clean up
    1169663340

    R.L. Polk & Co. announced the winners of its 11th Automotive Loyalty Awards during the 2007 Automotive News World Congress a week or so ago. Some of the companies and cars that won may surprise you. First off, General Motors won the Overall Manufacturer award... for the seventh consecutive ...

Loading

Loading
Autoblog iPhone App
Shop for a vehicle