polk loyalty award

Polk has handed out its annual Automotive Loyalty Award for 2011, and Ford walked away with a total of six honors, including two of the highest. The Dearborn-based automaker took home the top nod in both the Overall Loyalty to Manufacturer award as well as the Overall Loyalty to Make award ...

Key to the survival of any business are repeat customers, and automobiles are no different. The data miners at R.L. Polk & Company have announced the winners of their 2009 Automotive Loyalty Award after wading into facts and figures tracking customer loyalty to automotive nameplates. This is ...