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polk automotive loyalty award

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    Study: Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

    Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers – just to keep the ones they have and try to attract others. That's what the Polk Automotive Loyalty Awards are all about. ...

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    Study: Ford takes top honors in Polk Automotive Loyalty Awards

    Polk has handed out its annual Automotive Loyalty Award for 2011, and Ford walked away with a total of six honors, including two of the highest. The Dearborn-based automaker took home the top nod in both the Overall Loyalty to Manufacturer award as well as the Overall Loyalty to Make award ...


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