How many hurdles are there on the road to the electrification of the vehicle? Technically, a lot of the problems are on the way to being solved. Costwise, there's still a ways to go. As for public acceptance, well, this might be the tallest hurdle of them all.
The United States Advanced Battery Consortium (USABC), made up of Chrysler, Ford and GM, wants to hear proposals for new and better electric vehicle batteries. Through January 29th, the consortium will be accepting requests for proposal information (RFPIs) for four different projects:
This week, the Reuters/University of Michigan Surveys of Consumers found that plug-in hybrids have to be "affordable" if automakers think that customers will want to buy them. People are interested, U of M says, but cost is paramount to people deciding to make a purchase. Speaking at the Business of Plugging In conference in Detroit this week, Richard Curtin, from the University of Michigan's Institute of Social Research, said that at $10,000, 56 percent of the people surveyed said they wouldn't
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