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Research study says EVs have a tough road ahead

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Battery bodywork prototype material – Click above to watch video after the jump

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This week, the Reuters/University of Michigan Surveys of Consumers found that plug-in hybrids have to be "affordable" if automakers think that customers will want to buy them. People are interested, U of M says, but cost is paramount to people deciding to make a purchase. Speaking at the Business of Plugging In conference in Detroit this week, Richard Curtin, from the University of Michigan's Institute of Social Research, said that at $10,000, 56 percent of the people surveyed said they wouldn't

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This is a particularly busy time for studies trying to understand the impact of green vehicles. Here's a quick round-up:

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Tesla Roadster – Click above for high-res image gallery

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If you're at all familiar with the hardcore environmentalist mindset, then you know that there is really no limit to how far you can take thinking about your impact on the world. Locavore, the 2007 New Oxford Dictionary's Word of the Year, for example, means someone who only (or mostly) eats food that comes from local sources. Well, we might soon be having the same sort of discussion about where we get our energy from, based on the thinking behind this WorldChanging post.

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