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    Follow-Up: Michelin, Avon, Pirelli bid for F1 tire contract
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    With Bridgestone's hegemony on supplying tires to Formula One set to end this year, rubber companies are lining up en masse to grasp at the opportunity to take its place. We recently reported on Michelin's ambitions, but the French tire company isn't the only option being considered. According to ...

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    Pirelli working with Brembo and Magneti Marelli on Cyber Tire
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    Pirelli's Cyber Tire will provide real-time tire performance information via a chip/transponder setup in the tire tread. Operating temperature and pressures, typology of the road's surface, and vertical load exerted on the tire will be among the data collected and monitored. The system will work in ...

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    Pirelli calendar goes native, loses its mind for 2009 [NSFW]
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    The auto industry's crème de la crème have been on the receiving end of Pirelli's exclusive, high-style calendar since its introduction in 1964. And while we're still waiting for our name to be added the mailing list, Pirelli has been kind enough to give us peons a glimpse of the 2009 ...

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    Pirelli debuts 2009-spec racing slick at Grand-Am testing session in Daytona
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    While the motorsports season is coming to a close, manufacturers and teams are already preparing for the 2009 season. Pirelli is getting a jump start by debuting their new P Zero racing slick this week at Daytona International Speedway for the Rolex 24 Hours at Daytona test session. Both prototype ...

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    Pirelli calls for a junior World Rally Championship
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    The World Rally Championship has lots of problems. Many of the manufacturers have dropped out, and the action just isn't compelling as it once was, relegating top-tier rallying to obscurity. We've got our own ideas on how it might be fixed, but more on that later. Italian tire maker Pirelli, ...

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    Pirelli bringing 'chipped' tire to market in 2010
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    Pirelli has announced a further innovation in the ongoing quest to remove the driving from driving. Sensors have been stashed in tires already for the hasty implementation of TPMS, but Pirelli has taken it a step further, putting a sensor package on the tire carcass itself. One implementation of ...

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    VW brings back Golf GTI Pirelli in the UK
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    Click above for high-res gallery of the Golf GTI Pirelli The Golf GTI Pirelli is back (but only in the UK right now). Celebrating its arrival after a 25-year absence, the Pirelli-themed Volkswagen hatchback features an enhanced version of the 2.0-liter T-FSI powerplant boosted to 230 PS (about ...

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    Latest Pirelli P Zero rated for 230 mph
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    There are lots of ways to crank more power out of an engine -- bore it out, bolt-on superchargers, turbochargers, intercoolers -- if you're reading Autoblog, you know the drill. Putting that power down on the road is another story altogether, though. No matter how advanced the technology in the ...

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    The bull and the bat: Lambo LP640 in next Batman flick?
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    Lamborghini has been on something of a roll lately. It had a record year last year with 2,087 units sold. It introduced special editions of the Murcielago and Gallardo, as well as upgraded the "regular" Murci to LP640 status. A roadster version of the LP640 was a no-brainer and showed up soon ...

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    Uma Thurman in a yellow Lambo. Yeah, baby!
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    The first Pirelli film titled "The Call" was more of a satanic, tire-smoking standoff than a forum for promoting tires. But it was artsy, very well photographed with plenty of cool special effects and intriguing; a thinking man's endorsement of Pirelli tires.The next film called "Mission Zero" ...

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    Smart tires get smarter: Pirelli to chip tires for better performance
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    It seems like everywhere you look nowadays there's a microchip being put into objects and applications that would have seemed like science fiction a decade or two ago. Nowhere is that more noticeable than in the automotive world, with all the electronic gadgetry on today's cars and trucks. Ask old ...

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    2007 Pirelli Calendar released
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    We thought we heard rumblings that the 2007 Pirelli Calendar was on its way, but it turns out we missed its official debut that occured on November 16th. No worries, though, as our friends over at Jalopnik tipped us off to its arrival. If you click the read link you'll be taken to the Pirelli ...

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