var digg_url = 'http://www.digg.com/offbeat_news/Want_to_win_Volvo_s_Hunt_for_50k_and_an_SUV_Find_the_answers_here'; Today at 10:00AM EST, Volvo's second "The Hunt" Contest began when this website went live with the first clue. Upon visiting the URL, entrants are greeted with what appears to be a small, triangular piece of a treasure map floating in water (kudos for Volvo on the production quality of the contest site). Then, a hoarse and ernest voice pipes us to give the clue, which is thus:
We're fairly certain that the success of Volvo's first Treasure Hunt game, which was tied to the release of Disney's second Pirates of the Caribbean movie, took the swedish automaker by surprise. It certainly surprised us, as our initial post on the promotion racked up a record number of comments. Autoblog readers used the post as a common room to share tips and help others overcome the game's more difficult obstacles. All told, nearly 1,271 comments were left on that post.
Aar, maties! You can put yer pencils down, Volvo has named the finalists in the hunt for its buried "Pirates of the Caribbean"-themed XC90. The seven piratical finalists include four from the U.S. and one each from the U.K., Japan, Spain and Austria.
Arrrr, mateys! Have you ever fancied one o' them thar XC90s, Billy? Well, here's Billy's chance - on Monday Volvo Car Corporation kicked off a treasure hunt for a buried XC90 V8 to support its promotion of Disney's upcoming movie "Pirates of the Caribbean: Dead Man's Chest" - no swordplay required.