Mahindra has been denied in its attempt to build Pininfarina after several of the Italian coachbuilder's creditors refused to accept the Indian automaker's offer.
Times have been tough for European coachbuilders. Major automakers that once turned to these contract manufacturers for small production runs have since developed the capability to produce in scale. And before the coachbuilders could regroup, the recession hit, and the economy in Europe is still recovering.
To give you an idea of the ethos behind this concept, consider this fact: The Pininfarina Sergio comes with its own custom helmets for the driver and passenger. And yes, they match the sensuous red and black scheme so artfully applied to the car itself. Form and function, rolled into one machine.