Times have been tough for European coachbuilders. Major automakers that once turned to these contract manufacturers for small production runs have since developed the capability to produce in scale. And before the coachbuilders could regroup, the recession hit, and the economy in Europe is still recovering.
To give you an idea of the ethos behind this concept, consider this fact: The Pininfarina Sergio comes with its own custom helmets for the driver and passenger. And yes, they match the sensuous red and black scheme so artfully applied to the car itself. Form and function, rolled into one machine.
You can be sure that we'll be bringing you live images of the Pininfarina Sergio Concept from the Geneva Motor Show next week, but in the meantime, we suggest you take a gander at the image above (click to view it in high res). As you can see, the concept sits as low to the ground as possible, in the best Italian tradition, and it eschews a windshield in favor of what we assume are precise wind-cheating aerodynamics and what appears to be a roll bar with headrests behind the passenger compartmen