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As we all know by now, auto sales are down, dropping by around 18% in 2008. Pick-ups actually fared worse, posting a decline of 26.5% over the same period. Still, the Ford F-150 and Chevy Silverado maintained their positions as the two best selling vehicles in the United States, and these two manufacturers managed to post incremental increases in total pick-up truck market share after all was said and done.

Those increases came directly from the competition, especially Dodge. The full-size Ram truck managed to see its piece of the pie dwindle by almost one full percentage point. Dodge's drop in overall market share allowed Toyota, for the first time ever, to grab the bronze medal behind Ford and General Motors. However, it's not particularly good news for the Japanese upstart, which owns just 8.52% of the market after seeing Tundra sales fall by over 30% in '08 and well short of its stated goal of 200,000 units per year. The last place trophy goes to Nissan, as its 34,000 sales represent a meager 2.11% of the market.

These market share figures include both full-sizers and their smaller brethren, and it was the Toyota Tacoma and the aging Ford Ranger that made the biggest upward moves among the mid-size pick-ups. Again, the biggest loser award goes to Dodge, which saw its Dakota sales fall nearly 65%, and its Mitsubishi Raider stablemate, which posted an insignificant 2,900 total sales.

[Source: PickupTrucks.com]

Toyota overtakes Dodge as third best-selling truckmaker in U.S. originally appeared on Autoblog on Tue, 13 Jan 2009 09:30:00 EST. Please see our terms for use of feeds.

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A tight credit market, slumping construction, an economy on bed rest, an end-of-model year, and high gas prices mean one thing for pickup trucks: lots of brand new trucks waiting for buyers. Dealers trying to shift their 2008 Dodge Rams before the 2009s arrive are taking as much as $13,000 off the bill to try and convince buyers to come forth. That means you can get a Dodge Ram 1500 Quad Cab SLT 4x2 for $19,995, instead of $32,795.

With consumers being more picky about what and when they buy, it also doesn't help that dealers really don't want trade-in trucks either, since they can't do anything with them. What Dodge dealers hope for now is that Chrysler will manage the build-out of the 2009 models to give them a chance to get rid of the 2008s. Chrysler says it has a plan that will keep it competitive and keep the changeover orderly. For now, the Ram is the most heavily discounted vehicle out there.

For a dealer in Ohio, the matter of 120-day inventories really comes down to gas prices. "Until we get gas under three bucks a gallon," he said, "these pickups are not going to move." We're sure that no one wants that to be true, because if it is, there will be brand new 2008 Rams on showroom lots for a long time.

[Source: Automotive News, sub req'd]

Get 'em while they're not hot! Dodge Rams going for $13k below MSRP originally appeared on Autoblog on Mon, 05 May 2008 10:29:00 EST. Please see our terms for use of feeds.

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