phantom

Think the "standard" Rolls-Royce Phantom is expensive at $380,000? Try $1.2 million on for size. That's how much the latest special-edition Phantom was going for, but the astronomic price tag hasn't prevented the (*ahem*) Rolls-Royce of automakers from selling every last one. The model in ...

It's been a spell since Rolls-Royce put the aging Phantom under the knife. In truth, the luxoliner hasn't seen any serious revision since it debuted in 2003, but our spy photographers have just managed to click a few photos of a vehicle that may hint at changes to come. Unfortunately for ...

Some would say that 2011 wasn't exactly a banner year, but the good chaps at Rolls-Royce would likely respond with a definitive "Poppycock!" That's because the 107-year-old brand experienced its best-ever sales totals in 2011, with 3,538 very expensive autos sold around the globe. That's a 31 ...

If there was anything Bijan Pakzad loved more than clothing A-list celebrities and heads of state, it was creating the most luxurious automobiles around. The Persian fashion designer (commonly known by his first name alone) owned a one-of-a-kind custom yellow Bugatti Veyron, and before he died, ...

Since its inception, Rolls-Royce has made a living making its customers feel very, very special. Given the average net worth of its buyers and the custom-tailored nature of their vehicles, this sort of approach makes good business sense. That said, some customers are clearly more special than ...

The world's automakers have been steadily realizing the enormous potential of the Chinese market. Luxury automakers in particular, and no automaker offers more luxurious motor coaches than Rolls-Royce. This year, the Chinese people celebrate the Year of the Dragon, so to celebrate along with ...

You expect to find all sorts of optional equipment on a Rolls-Royce. It could be pearl-inlayed veneers or a special paint job. But this example is something else entirely. Crafted for Sahib Bahadur – also known as Umed Singh II, Maharaja of Kotah – this 1925 Rolls-Royce New Phantom ...

A car like the Rolls-Royce Phantom Drophead Coupé isn't about raw power and performance. It's not about the latest technologies. It's not even about bragging rights. More than anything else, it's about making the owner feel special. But this particular DHC is more special than ...

You can order a Rolls-Royce Phantom in nearly any color you'd like. That's a fact the luxury automaker takes very seriously and is quite proud of... But what if you liked a lot of different colors? One Phantom owner decided to taste the rainbow go the custom route and incorporate a handful of ...

Times change and so do trends. These days, everyone's clamoring for more environmentally-friendly and fuel-efficient cars that even Rolls-Royce is tinkering with electric propulsion. The program is being carried out on the 102EX electric Phantom prototype. But go back nearly a century and speed ...