General Motors, fresh out of bankruptcy and back on the open market, has announced it will resume sponsorship of the PGA Tour. The automaker's last sponsorship in the golfing world, which famously paired star golfer Tiger Woods and Buick, ended in 2008 amidst major cutbacks just prior to filing for Chapter 11.
There isn't always a lot of overlap between the world of golf and our own automotive realm. Tiger gets some folks interested in Buicks and there are the occasional holes-in-one that result in a set of keys for the lucky ball striker, but other than that, we don't usually cross paths very much. Sadly, today is one of those days. PGA golfer Arjun Atwal was involved in an incident that resulted in the death of a fellow motorist outside Disney World in Orlando, Florida on March 10.
Virtually all automakers attempt to mold their image by aligning themselves with other organizations and sporting events, but we can't think of a recent move as extreme as that of Ford Motor Co. dropping its interest in the genteel sport of golf to sponsor professional bull-riding.