peterhorbury

var digg_url = 'http://www.autoblog.com/2009/01/12/detroit-2009-little-bigtime-concept-c-takes-lincoln-in-brand/'; Play the word association game with an average American, and when the topic is "Lincoln," you're likely to hear ...

Click above for more RCA Eco-Friendly ConceptsWhenever car design students tackle a project with as little direction as designing a "future eco-friendly automobile," you know that the designs will bear little resemblance to what's currently available. Still, when it's students from the Royal ...

Back when it was virtually guaranteed 20% US market share, Ford would redesign its vehicles every five or more years. The Ford Ranger, Focus, and Crown Victoria changed even slower, with mostly only new lights and grilles. When competitive pressures started to put the Blue Oval into an anaconda ...

Click above for high-res gallery of our first drive of the 2009 Ford FlexAccording to Peter Horbury, Ford's head of design in North America, the Blue Oval will be shortening the time frame between major styling changes for its models from five years to three. This move is part of a plan to reduce ...

Autoblog talks design with Ford Design Director Peter Horbury.Ford has seen its ups and downs when it comes to vehicle styling, but with immense competition around the world and in North America specifically, design disasters will hurt an automaker now more than ever before. Ford design director ...

How do you make a muscle car appear more fuel-efficient? According to Ford's North American design director, Peter Horbury, you make it look smaller. In an interview with Automotive News, Horbury said that the Mustang, "... is more suitable for the times than the [Dodge] Challenger and [Chevy] ...

Bringing his experience heading Lexus with him when he defected to Ford, Jim Farley's got his eye on some premium-Toyota style brand growth. Ford's past party line has been that the Lincoln nameplate is strictly for North American consumption, but Farley's been conferring with other Forders like ...

During the Ford concept car ride at the Dearborn Development Center, Executive Director of Design for the Americas Peter Horbury was on hand to discuss Ford's design direction. Autoblog got to chat with the man who helped reinvent Volvo about what the design team was trying to achieve with this ...

Peter Horbury is responsible for the design strategy and execution of all Ford, Lincoln, and Mercury products in North America. At this year's Detroit Auto Show, one of the unquestioned stars on the floor was the stunning 400-horsepower Lincoln MKR. We sat down with Peter in Detroit to talk about ...

We recently told you about Ford's not-so-earth-shattering announcement that shared platforms are the key to future success. Judging by your comments, this should have been the assumption rather than the proclamation. But a couple of you pointed out what could be the tragic flaw in this plan - badge ...