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Customization programs are nothing new in the auto industry. For a fee, they offer a chance to work directly with the manufacturer to create a one-of-a-kind vehicle for the customer. These programs, however, are usually offered by makers of the most exotic, expensive and exclusive vehicles, like ...
The 1,185-horsepower Koenigsegg Agera R costs $2 million. Still, those who enter the seven-figure club are known to spend far more than mere MSRP because they can't risk their multimillion-dollar car being just like someone else's multimillion-dollar car. That's why Koenigsegg has a customization ...
Click the Kia SOUL Burner concept to enlargePart of the selling point of Toyota's Scion brand has been offering a very limited number of factory configurations and an almost endless list of customization options. Likewise, Scion ads often highlight the many ways that owners have made their cars ...