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personalization

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    Official: Ferrari reveals pair of tailor-made specials in Shanghai
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    For most people, buying a new Ferrari – heck, even a used one – would be a special occasion all on its own, not to mention a rare privilege. But to make the experience all the more special, the Prancing Horse marque offers its Tailor-Made personalization program. The service just ...

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    Official: Lamborghini reveals Aventador Nazionale in Beijing
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    Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the ...

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    Report: Land Rover planning even more luxurious, personalized Range Rovers
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    It used to be that if you wanted a luxury SUV, there was only one name that you needed to know, and that was Range Rover. These days, of course, the market is flush with luxed-out sport-utes and crossovers, but don't think that Land Rover is about to take it all lying down. No, Jaguar Land Rover ...

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    Paris: 2013 Fiat 500 Abarth Fuori Serie puts customization program on display
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    Customization programs are nothing new in the auto industry. For a fee, they offer a chance to work directly with the manufacturer to create a one-of-a-kind vehicle for the customer. These programs, however, are usually offered by makers of the most exotic, expensive and exclusive vehicles, like ...

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    Official: Koenigsegg shows off customization chops with Agera R BLT
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    The 1,185-horsepower Koenigsegg Agera R costs $2 million. Still, those who enter the seven-figure club are known to spend far more than mere MSRP because they can't risk their multimillion-dollar car being just like someone else's multimillion-dollar car. That's why Koenigsegg has a customization ...

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    Geneva '08 Preview: Kia SOUL burner concept, the Koreans go after Scion
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    Click the Kia SOUL Burner concept to enlargePart of the selling point of Toyota's Scion brand has been offering a very limited number of factory configurations and an almost endless list of customization options. Likewise, Scion ads often highlight the many ways that owners have made their cars ...

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