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personalization

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    Report: Land Rover planning even more luxurious, personalized Range Rovers
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    It used to be that if you wanted a luxury SUV, there was only one name that you needed to know, and that was Range Rover. These days, of course, the market is flush with luxed-out sport-utes and crossovers, but don't think that Land Rover is about to take it all lying down. No, Jaguar Land Rover ...

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    Paris: 2013 Fiat 500 Abarth Fuori Serie puts customization program on display
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    Customization programs are nothing new in the auto industry. For a fee, they offer a chance to work directly with the manufacturer to create a one-of-a-kind vehicle for the customer. These programs, however, are usually offered by makers of the most exotic, expensive and exclusive vehicles, like ...

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    Official: Koenigsegg shows off customization chops with Agera R BLT
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    The 1,185-horsepower Koenigsegg Agera R costs $2 million. Still, those who enter the seven-figure club are known to spend far more than mere MSRP because they can't risk their multimillion-dollar car being just like someone else's multimillion-dollar car. That's why Koenigsegg has a customization ...

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    Geneva '08 Preview: Kia SOUL burner concept, the Koreans go after Scion
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    Click the Kia SOUL Burner concept to enlargePart of the selling point of Toyota's Scion brand has been offering a very limited number of factory configurations and an almost endless list of customization options. Likewise, Scion ads often highlight the many ways that owners have made their cars ...

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