For most people, buying a new Ferrari – heck, even a used one – would be a special occasion all on its own, not to mention a rare privilege. But to make the experience all the more special, the Prancing Horse marque offers its Tailor-Made personalization program. The service just reached the Asia-Pacific region for the first time with the new Tailor-Made Centre in Shanghai, and to mark its inauguration, Ferrari has revealed two new special editions – both based on V12 GTs and i
Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
It used to be that if you wanted a luxury SUV, there was only one name that you needed to know, and that was Range Rover. These days, of course, the market is flush with luxed-out sport-utes and crossovers, but don't think that Land Rover is about to take it all lying down. No, Jaguar Land Rover is fully intent on making the most luxurious SUVs on the market.
Customization programs are nothing new in the auto industry. For a fee, they offer a chance to work directly with the manufacturer to create a one-of-a-kind vehicle for the customer. These programs, however, are usually offered by makers of the most exotic, expensive and exclusive vehicles, like Ferrari, Rolls-Royce and Porsche. It's not often that a manufacturer of, shall we say, a more humble stature, offers this type of vehicle personalization. Nevertheless, that's exactly what Fiat is doing
The 1,185-horsepower Koenigsegg Agera R costs $2 million. Still, those who enter the seven-figure club are known to spend far more than mere MSRP because they can't risk their multimillion-dollar car being just like someone else's multimillion-dollar car. That's why Koenigsegg has a customization division called BLT. We don't know what that stands for, but are fairly certain it has nothing to do with delicious sandwiches.