Porsche Design driving shoes (above) and fragrance (below right) - Click for high-res image galleries

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Continue reading Sniff & Shift: Porsche Design completes the package with new scent, driving shoes

Sniff & Shift: Porsche Design completes the package with new scent, driving shoes originally appeared on Autoblog on Mon, 05 Oct 2009 08:30:00 EST. Please see our terms for use of feeds.

Who wants to smell like a bull? Everyone, or so the fashionistas are banking on. Tonino Lamborghini and perfume company Coty (which, unfortunately, does not stand for "car of the year") have signed a licensing agreement to produce a Lamborghini cologne.

Well, more or less. Tonino Lamborghini is the company founded by its namesake, the son of Ferrucio Lamborghini who, prior to selling the company to Chrysler, served as its CEO. Today Tonino has his own line of luxury goods that stretches from clothing to furniture to cafes, and aside from its roots, similar name and logo, has little to do with the Audi-owned exotic carmaker.

While Automobili Lamborghini has just recently been getting on track with its merchandising efforts, Tonino Lamborghini has been reaping the brand's marketing potential. It was Tonino Lamborghini, not the automaker, that was responsible for the sleek coffee machine we brought you a few months back, and it is Tonino Lamborghini that will now give the Raging Bull a signature scent to join those of rival Ferrari and corporate cousin Bugatti. Let's just hope it smells better than fried brakes, burnt rubber and spent gasoline.

(Press release after the jump.)

[Source: Luxist]

Continue reading Smells like Bull: Lamborghini cologne

Smells like Bull: Lamborghini cologne originally appeared on Autoblog on Mon, 09 Jul 2007 10:07:00 EST. Please see our terms for use of feeds.

The Bugatti Veyron costs $1,700,000. The Bugatti watch costs $200,000. It stands to reason, then, that the Bugatti perfume should cost nearly $5,000.

Some might scoff at the Volkswagen Group's capitalizing on the merchandizing of its super-mega, ultra-premium exotic marque, but while the Ferrari name and prancing horse logo can be found on any number of products at a wide range of prices (go ahead, try an eBay search), Bugatti's approach has been decidedly more reserved. In line with the car, of which only 300 are being made, and the timepiece, of which only 150 were made available, Bugatti is offering only 400 bottles of its limited edition perfume. The £2,395 Prestige Edition of the super-luxe scent comes in a crystal bottle encased in a 24-carat gold-plated sculpture, said to be inspired by the wing on the venerated Bugatti Type 57SC Atlantic. If £2,395 is too rich for your blood, Bugatti is offering an additional 4,000 bottles of the, ahem, "Multiple Edition", presented in a chrome-plated bottle and selling for £1,550. Both editions are presented in a leather-lined case. And Harrod's department store in London is the only place to get it.

[Source: Auto Express]

Smell like a Bugatti for only five grand originally appeared on Autoblog on Fri, 02 Feb 2007 14:02:00 EST. Please see our terms for use of feeds.

Lotus wants you to smell as delicious as the automaker's cars. A brainchild of Michael Albert's, the fragrance is described by its maker as follows: "Lotus is such an exclusive niche brand, and this is how I see the fragrance as well. It gives you a feeling of driving through the Mediterranean in an Elise - the open top of the car, the smell of the fresh flowers and the water."

The kickoff was a night to remember, complete with Playboy's Simon Stahl and bunny Joanna Krupa, not to mention a yellow Exige and a white Elise. The kicker was a golden key for each guest, one of which would open up a glass box containing a giveaway of a three-day luxury vacation at the Sivory Punta Cana Resort in the Caribbean. Sheesh, where was our invite to this shindig?

Lotus launches men's fragrance originally appeared on Autoblog on Sat, 06 May 2006 16:58:00 EST. Please see our terms for use of feeds.

Marketing is an amazing thing these days... this is right up there with Tony Stewart's sweaty towel.

Elizabeth Arden announced last week in Daytona Beach that the company would make a new fragrance called 'Daytona 500.' The fragrance maker describes the scent as opening "with top notes of yuzu, bergamot and mandarin. Heart notes include tarragon, sage, maté and a watery accord, while the base comprises nutmeg, cardamom, amber and sandalwood." We're not exactly sure what all of that smells like, but if it isn't burning rubber and cheap beer, well...

The packaging is interesting in and of itself -- the top is shaped like a wheel wrapped in a thin rubber tire.

 [Source: Luxist]

Daytona 500: The Fragrance originally appeared on Autoblog on Mon, 27 Feb 2006 19:00:00 EST. Please see our terms for use of feeds.