8 Articles
1 / 1
27Lincoln putting perfume on its sales

Lincoln has a scent. But unlike those from Mustang, Lamborghini or even Shark by Tara, you can't buy it and you have to visit a Lincoln dealership to inhale its notes of jasmine hedione, mate tea leaves and tonka beans. Essence of Lincoln - that's what it's called - is being piped through the ventilation systems at some showrooms to help "create an emotional connection between the luxury brand and its customers," and olfactorily promote the idea of "luxury and warmth." Where it's not run through

11PSA aims to sell Chinese on French quality by giving them wine

China is the house that every robber baron is trying to break into. PSA Peugeot Citroën has been in-country since the early eighties, getting there with Volkswagen, but the French brand largely spent its time sniffing the plum blossoms while the German brand grabbed the dragon and tamed it. No more: PSA expects China to be its largest market by 2015, and it has spent more than a year rearranging its affairs to make a cohesive push for Chinese hearts and minds and renminbi.

12What's that smell? It's a Bentley Boy

The modern Bentley Boy finally has something fitting to wear underneath his scarf and ulster: the fragrance in the Lalique for Bentley Crystal Edition or the Bentley for Men and Bentley for Men Intense scents. French crystal house Lalique designed a limited edition flacon shaped like the Flying B company mascot that contains an eau de parfum created by the French perfume house Robertet. That fragrance is "fine woody notes and exquisite leather" enhanced by orris butter. Only 999 flacons will be

7Smells like Bull: Lamborghini cologne

var digg_url = 'http://digg.com/offbeat_news/Smells_like_Bull_Lamborghini_cologne'; Who wants to smell like a bull? Everyone, or so the fashionistas are banking on. Tonino Lamborghini and perfume company Coty (which, unfortunately, does not stand for "car of the year") have signed a licensing agreement to produce a Lamborghini cologne.

5Lotus launches men's fragrance

Lotus wants you to smell as delicious as the automaker's cars. A brainchild of Michael Albert's, the fragrance is described by its maker as follows: "Lotus is such an exclusive niche brand, and this is how I see the fragrance as well. It gives you a feeling of driving through the Mediterranean in an Elise - the open top of the car, the smell of the fresh flowers and the water."

40Daytona 500: The Fragrance

Marketing is an amazing thing these days... this is right up there with Tony Stewart's sweaty towel.

1 / 1