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Most of us would be happy to simply buy a high-performance vehicle like a Chevrolet Corvette and let the experts do the assembly. But for nearly a decade now, General Motors has offered customers the opportunity to assemble their own engines. The build-your-own engine program has allowed ...
Allowing customers to customize colors and materials has become a popular and profitable option for many automakers in the last several years. Most offer customers the opportunity to pick up their new ride at the factory and even watch it being built. For the 2011 model year, Chevrolet is going ...