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For years Marlboro has been nearly synonymous with Penske, its racing cars (in open-wheels especially) adorned with the tobacco company's red-and-white color scheme for decades, even if their name hasn't appeared on the cars since 2005. But after 19 years in racing together, Marlboro parent company Phillip Morris ended its sponsorship of the motor racing dynasty earlier this year. Now it appears that Shell Oil could be taking its place.

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A rubber bullet has been dodged: NASCAR can still count on sponsorship dollars and involvement provided by the Detroit 3. Chrysler has stated that it will reduce the funds that flow from its taps into NASCAR, but won't leave the sport. As far as marketing and advertising goes, the "stock cars" still pay. Mike Acavitti, who runs the motorsports program at Dodge, said "We have to get our expenses in line with our revenues," but also said that "We're not going to pull out. We are going to throttle

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click above for more high-res images from the Daytona 500

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