When you drive a plug-in vehicle for the first time, it's common to get the "EV grin" that advocates have talked about for a long time. But, once that initial thrill quiets down a bit, something else can happen – you start to think about the bigger picture.
The name Peder Norby should be familiar to anyone who's been involved with BMW's all-electric MiniE program. The driver of MiniE #183 has put 36,000 sun-powered miles on his EV and has long been a strong proponent of getting more people to make the shift to electric vehicles. His latest target? His wife Julie, who will be using the upcoming ActiveE when BMW makes Norby give the MiniE back and gives him the all-electric 1 Series coupe in return.