How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
Earlier this week, in an example of cross-magazine synergy, both Automobile and Car and Driver ran April Fool's gags trumpeting the return of a rejuvenated, Toyota-owned Oldsmobile. The pubs even shared the same images, which depicted Oldsmofied versions of the Toyota Sequoia (Oldsmobile Super 88) and 4Runner (Oldsmobile Intrigue). It was goofy fun, and we all had a laugh and moved on. It would appear that not everyone caught the joke, however, and this is where things get substantially more amu