According to Sven Voelker's book Go Faster, it was American driver Briggs Cunningham who ushered in the era of the "go-faster stripe" when he put two of them on his white Le Mans racer in the fifties. The next year, according to Voelker, stripes were everywhere, and so began the era of wild and memorable race-car liveries that would peak in the 70s and 80s.
Normally, when you want to change the paint color on your car, you're facing lots of disassembly, extensive prep work, and expensive time in a spray booth followed by seemingly endless hand blocking. Instead of the conventional method, a new technology might be on the way to make a color change as easy as twisting a knob. It's actually quite similar to the magic General Motors has wrought with their magnetorheological dampers. The variable-color paint works this way: prior to paint, the body get