Automotive Paint Expert Says Worldwide Trends Have Big Implications
Jeep calls the rust-colored paint that adorns its 2014 Wrangler Sahara "Copperhead Pearl." Ford has named a similar blend of reddish-brown hues on its Escape Titanium its "Sunset Metallic." Land Rover, displaying a near-identical color on its Range Rover Sport has named the shade "Chili Red."
Preparing to celebrate its 50th birthday, the Ford Mustang has seen a lot of vehicle trends come and go, and this especially goes for paint colors. Using historical production data, Ford has managed to create an infographic dating back to 1967 that breaks down the three top Mustang colors for each year as well as calling out some of the more interesting trends and colors over the years.
Paint colors are a big deal for any automaker, and choosing hues for a specific brand can take as much fretting and focus as nearly any other aspect of vehicle design. For SRT, that means finding colors that cooperate with everything from the high-performance Grand Cherokee SRT8 SUV and the Chrysler 300 SRT8 sports sedan, to the wilder Charger SRT8, Challenger SRT8 and Viper. That range requires more than a little breadth, and Jim Parker, Head of Exterior Color at Chrysler, recently took the tim
When it came to paint colors on new cars, for ten years, silver was the one hue to rule them all, not just extending its lead through 2009 and 2010 but doing so in the U.S., Europe and Asia. The revolution came in 2011, when white took over as the top color in the States and black claimed the number one spot in Europe, silver maintaining its hold in the Orient.
When PPG started keeping track of cars sales by color back in 1990, the superstar of the car color world has been silver, and according to firm's latest study, it shows no signs of slowing down. For the tenth year in a row, the silver, charcoal and gray category are numero uno amongst new car shoppers. In 2008, it accounted for 20 percent of vehicles sold and that figure climbed to 25 percent in 2009, reaching its current zenith of a 31 percent.
Silver just won't give up its nine-year choke hold as the most popular color choice for cars and trucks, both in the United States and abroad. In fact, the silver and gray category actually picked up an additional five percent on the rest of the field with a market share of roughly 25 percent in 2009.