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VW busted for scamming Google search, gets off easy
Both Volkswagen and Google have responded to criticism that the automaker's web pages were in violation of Google's quality guidelines. The uproar centers around hidden keywords in flash-based pages. Rather than include the keywords in the meta tag of the HTML page, which is where information about the document is typically placed, VW was hiding search keywords inside the page. Using a div layer, which is a technique of building pages with style sheets, Volkswagen had loads of search terms that would register with web spiders, but not show up ... Read more →
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VW busted for scamming Google search, gets off easy 2 years ago on Autoblog
Both Volkswagen and Google have responded to criticism that the automaker's web pages were in violation of Google's quality guidelines. The uproar centers around hidden keywords in flash-based pages. Rather than include the keywords in the meta tag of the HTML page, which is where information about ...
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