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owner loyalty

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    Study: One and Done: Study says most hybrid drivers don't buy another

    How much do hybrid drivers really, truly like their cars? According to R.L. Polk, not all that much – at least not in 2011. Polk has released a new hybrid loyalty analysis that concludes that only 35 percent of people who bought a hybrid bought another one last year. The data comes from ...

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    Study: Consumer Reports survey suggests buyers don't see differences between car companies

    Today's vehicles are more powerful, more efficient and safer than ever before. In fact, today's car buyer would be hard pressed to spend his or her money on a genuinely bad vehicle. But those overall improvements may have also led consumers to believe there are no real differences between the ...

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    Study: GM doing fine at retaining Pontiac owners

    This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. crunched the numbers to see how well the General ...

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    Study: Hyundai bumps Toyota, Honda from top of owner loyalty charts

    Hyundai is continuing its climb to the top. Kelley Blue Book has declared that the Korean manufacturer has beat out Honda, Toyota, Ford and Subaru in customer loyalty. According to data gathered from online sales at its website, a total of 52.3 percent of Hyundai owners researched another ...

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    Focus Group: Just 8.1% of NY Smart Fortwo owners would buy again. San Francisco? 19.8%

    2009 Smart Fortwo – Click above for high-res image gallery
    Perhaps the most telling statistics of the merits or demerits of a new vehicle may be from owners who have driven that machine for a number of months. By that time, the new-car smell is beginning to wear off and the various positive ...

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    Subaru letting owners show loyalty, hobbies with free badge program

    Have you seen those Subaru commercials that feature mud-covered Outbacks? You know, the ones where they talk about the thick layer of terra firma as a badge of honor? Well, if you don't like your Subie to stay filthy for long, Subaru has another way to showcase your honor and brand loyalty. We're ...

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    STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

    Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from ...


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