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0Report: Mitsubishi leaving US? No, it's doubling its marketing budget 1360713600
We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the ...
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Quick Spin: 2013 Mitsubishi Outlander GT 1359575880
I'm not a gambling man, but if there were a pool for an automotive death watch, my money would be on Mitsubishi... Lincoln is a close second. To understand the plight of Mitsubishi, you only have to look at its current lineup; they all just look, feel and drive about 10 years older than they ...
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Los Angeles: 2014 Mitsubishi Outlander unveiled with new look, standard seating for seven 1354235340
The 2014 Mitsubishi Outlander wears the new face previewed at the Geneva Motor Show earlier this year, and adds a host of features on top of its seven standard chairs. Ditching the shark-nosed Lancer-inspired front has reduced drag, increased use of high-tensile steel means a 200-pound weight ...
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Teased: Mitsubishi previews 2014 Outlander and 2013 Outlander Sport Limited Edition 1353024000
We've seen the new Mitsubishi Outlander in European form a few times already, but the 'ute has yet to make its roaring debut in the States. That's soon to be rectified, as Mitsubishi has formally announced plans to show the US-sped 2014 Outlander at the upcoming LA Auto Show. Mitsubishi ...
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Paris: Mitsubishi Outlander PHEV is world's first production plug-in hybrid CUV [w/video] 1348869480
Though Mitsubishi first showed us the form of its 2013 Outlander in Geneva a while back, the company saved its plug-in hybrid crossover for this week's Paris Motor Show soiree. Mitsubishi is quite proud to offer what it says is the world's first production PHEV utility vehicle, a new model that ...
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Official: Mitsubishi drops details on plug-in hybrid Outlander 1346954400
Another entrant in the Paris Motor Show has been revealed, as Mitsubishi has announced that it will unveil a plug-in hybrid version of its updated Outlander SUV. According to Mitsubishi, this is the first ever plug-in hybrid SUV and will join a freshened version of the ASX crossover (Outlander ...
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Report: Mitsubishi Australia CEO: "I don't know why people buy a Mitsubishi" 1345743060
While we appreciate candor among executives, it is generally unwise for the CEO of any company to slight their own brand – even if they really dislike their product. Mutsuhiro Oshikiri may not have gotten the memo. According to a report in the Sydney Morning Herald, the new CEO of ...
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Official: Mitsubishi promises Outlander plug-in hybrid for Paris *UPDATE 1340107320
We've been waiting since the 2009 Tokyo Motor Show – when Mitsubishi first talked about the PX-MiEV, a plug-in CUV concept – for some sort of real-world plug-in Outlander. It looks like we're finally going to get our wish during the 2012 Paris Motor Show this fall. Today, Mitsubishi ...
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New York: Made in America: 2013 Mitsubishi Outlander Sport 1333659540
Not every reveal at the 2012 New York Auto Show was as exciting as the SRT Viper. As evidence, we present the 2013 Mitsubishi Outlander Sport. The compact crossover joins the Honda Crosstour and Toyota Venza in the "subtle change, seemingly just for change's sake" category at the ...
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Official: 2012 Mitsubishi Outlander Sport grabs IIHS Top Safety Pick 1331821800
Mitsubishi may be one of the smallest auto manufacturers, but it's on its game when it comes to safety. The Outlander Sport compact crossover joins Mitsubishi's Lancer on the Insurance Institute for Highway Safety list of Top Safety Picks. The designation applies only to 2012 models, as ...
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Geneva: 2013 Mitsubishi Outlander lets it all hang out 1331024460
Despite staying rather quiet last year product-wise, Mitsubishi actually enjoyed a very strong sales comeback, led by its new Outlander Sport compact crossover. That crossover's larger cousin, the Outlander, has remained largely under the radar for most consumers, with a modest 2010 facelift ...
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Official: 2013 Mitsubishi Outlander revealed, will debut in Geneva 1328803440
Remember when we said that the Mitsubishi Concept PX-MiEV II (worst name ever) shown in Tokyo was basically the next Mitsubishi Outlander? We weren't lying. The 2013 Outlander will debut next month at the Geneva Motor Show, and Mitsubishi has released the first photo of the new crossover. What's ...
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Teased: Mitsubishi teases mystery reveal ahead of Geneva 1326990600
Mitsubishi has been something of a punching bag among both analysts and critics in the United States for some years now, with lukewarm reception to new products and meek sales figures. But while few were paying attention, the Japanese brand's pendulum made a mighty swing in the right direction in ...
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Report: Mitsubishi building crossovers and sedans Stateside in two years 1295357400
2011 Mitsubishi Outlander Sport – Click above for high-res image galleryDespite posting a three-percent increase in sales year-over-year in 2010, Mitsubishi is struggling here in the United States. The vast majority of the products in the automaker's portfolio are slow-sellers, with only ... -
2011 Mitsubishi Outlander Sport starts at $19,275, tops out near $38K! [UPDATE] 1289155860
2011 Mitsubishi Outlander Sport – Click above for high-res image galleryShortly after finding ourselves strapped in the driver's seat of the 2011 Mitsubishi Outlander Sport, we called it "a right-sized CUV that takes the core components of its bigger brother (the regular Outlander) and ... -
Mitsubishi CEO: We will not withdraw from U.S. market 1285246800
2011 Mitsubishi Outlander Sport - Click above for high-res image galleryMitsubishi has had a very rough road the last few years. Its sales have fallen steadily since a peak year in 2002 when the brand pushed 354,111 units out the door. According to Automotive News, Osamu Masuko, President and ... -
First Drive: 2011 Mitsubishi Outlander Sport is right-sized at the right time 1278518220
2011 Mitsubishi Outlander Sport - Click above for high-res image galleryFrom all outward appearances, Mitsubishi could be considered the Chrysler of Japan. Its products have grown fragmented. Its focus scattershot. Its past interiors... well, the less said the better. So it was a breath of fresh ... -
New York 2010: Mitsubishi hopes 2011 Outlander Sport will be their volume leader 1270148340
2011 Mitsubishi Outlander Sport - Click above for high-res image galleryLet's just go on ahead and make that much needed volume leader. The great economic collapse of 2009 smashed Mitsubishi in the teeth with a much larger brick than most other manufacturers. Thinks have slightly improved, but ... -
Report: Mitsubishi ASX obliterates first month sales goal in Japan 1268922660
2011 Mitsubishi ASX/Outlander Sport - Click above for high-res image galleryWhat's popular in the Japanese home market isn't always an indicator of worldwide success; check out their obsession with dogs, for instance. On the other hand, the reason Mitsubishi's ASX has pulled down ... -
Geneva-bound Mitsubishi ASX coming to America this fall as Outlander Sport 1266856140
2011 Mitsubishi ASX/RVR/Outlander SportWhile we have known for some time that Mitsubishi will introduce a new compact crossover dubbed RVR in Japan and ASX in Europe, what we didn't know was what designation the car would carry when it hit North American showrooms. We do now. A source at ...

