In the Wasteland, it's a struggle to survive. In Hollywood, it's a glut of awards. Here's the low-down.
Those of you that took our tip and tuned in for last night's Academy Awards may have caught the latest iteration of the famous Grey Poupon commercials, featuring a pair of Rolls-Royce sedans and their condiment-loving stewards. The update to the 1981 commercial was only shown in part on television, however, as the mustard company directed viewers to its website to see the entirety of the Lost Footage spot. Of course if you didn't bother then, you can just scroll down to see the full-length two-m
If you didn't get enough of Hyundai at the Super Bowl, we've got some good news for you. You'll see even more of the Korean automaker if you're watching the Oscars this Sunday. Automotive News is reporting that Hyundai has purchased eight spots during the event at a knee-buckling cost of between $2.5 million and $2.8 million per commercial.
General Motors and Hollywood's little gold statue have been friends for 11 years, but with a reduction in its marketing and ad budget, the U.S. automaker has walked away from high profile events such as the Super Bowl, Emmys, and Oscars. Thankfully for ABC, the multimillion-dollar breach in the 2009 Oscars telecast created by GM's departure has been immediately filled by Hyundai.
Last night during the Oscar telecast, host Jon Stewart joked to the audience, "Whoever owns the Boeing 707 parked on La Brea Avenue, your landing lights are on." As actor/aviator John Travolta ran onstage and bolted through an exit, Stewart comforted the glitterati, telling them, "Don't worry, it's a hybrid."
While General Motors is providing a fleet of seventy-five alternative fuel vehicles. including fuel cell Equinoxes, and flex-fuel and hybrid Tahoes to shuttle the special people to the Oscars red carpet, others are finding their own rides. Among them is Cameron Diaz who will be getting dropped of in front of the camera line by a BMW Hydrogen 7. The H7 is a equipped with a dual fuel system that allows the V-12 engine to run on either gasoline or liquified hydrogen. Like other hydrogen-fueled inte