Anyone who has ever bought a new car knows that the base price is just that: the base price. Start checking off boxes on the options list and the price will quickly skyrocket. And if that's true of ordinary cars that people like us would buy, it's that much more so with six- and seven-figure exotics.
If you're in the market for a Focus sedan, the question is, exactly what kind of Focus will you buy? According to Ford's option sheets, there are 100,000 different combinations you can create. Eighty percent of Focus sedan sales, however, are comprises of just 4,000 of those combos. This glut of choice has increasingly become an issue that translates into lost money, unhappy customers and overwhelmed dealers for the Big Three, and now they're going to trim the options tree.