You've got to love weird cross-promotion opportunities. Transformers: Age of Extinction, the fourth film in the franchise from Michael Bay, may be one of the most anticipated blockbusters of the summer. To promote the new movie, its marketers have partnered with ridesharing service Uber to make the childhood dream of many people a reality. They are teaming up to let people hail the latest iteration of Optimus Prime and go for a ride to their destination.
If any modern movie franchise defines spectacle, it has to be Transformers. All instantiations are about inviting audiences to sit down, fill up popcorn and turn off their brains because the next 90 minutes are nothing but shiny robots, explosions and loud noises. Oh, and cars... lots of cars. The latest trailer for Transformers: Age of Extinction, the fourth film in the series, has just hit the web, and it checks all the boxes of what makes the films stand out.
Hero cars in films need to be sexy. It's why Doc Brown and Marty went back in time in a DeLorean, and why Bo and Luke Duke tore about Hazzard County in a Dodge Charger. The stars of the show need to get about in something cool.
Look, we aren't expecting Transformers 4 to be the next Citizen Kane or Casablanca. All we're expecting is lots of explosions, some vague attempts at acting and an excuse to stuff our faces with some buttery popcorn in a cool theater on a hot summer day. Judging by this new, full-length trailer released on Michael Bay's YouTube page, we're pretty sure we're going to get just that – and we're going to get a bunch of neat cars and trucks.
Spy photographers usually try to focus their lenses on test mules and prototypes, but this week, a camera-toting sleuth stumbled upon some filming for Transformers 4 on location at a General Motors proving grounds facility in Michigan. While Michael Bay's personal website has already shown us a handful of confirmed and potential characters for the movie, these images are our first live look at the Autobots including what appears to be the new Bumblebee.
Like the Fast & Furious franchise, the Michael Bay-directed series of Transformers movies has become known as much for its bad acting as its impressive lineup of cars. As filming just started for Transformers 4, Bay's website has confirmed two new cars for the next installment as well as a makeover for everyone's favorite tractor trailer hero, Optimus Prime.
Ready or not, here comes Transformers 4. The Huffington Post reports that Transformers directory Michael Bay has signed a contract with Paramount Pictures to extend the money-minting movie franchise. Yeah, we know. Most everyone says the movies are terrible, with the exception of some eye-popping (yet very overdone) CGI.
var digg_url = 'http://digg.com/movies/Japan_Transformers_dig_MP3s'; Yep, Transformers mania is going to be around for a while, and unsurprisingly, some of the nuttiest new stuff is coming out in Japan, in the form of Takara/Tomy's new "Transformers Music Label" line of toys/accessories. The rig above is Convoy (a.k.a. Optimus Prime), and while he converts to his familiar robot form, his trailer does double duty as a portable iPod dock and speaker system. He will go on sale July 27.
To say we've been looking forward to the Transformers movie would be a bit of an understatement. Of course, nobody knows that better than you, our fair readers, as you've seen over two dozen Transformer posts over the past year. Why not, we all used to wage Autobot vs. Decepticon battles in our back yards, and the cartoon was a Saturday morning staple for years. When we got a call from General Motors that they would be holding the world premiere of one of 2007's biggest blockbusters and we were
Back when Star Wars Episode 1-3 were being made, die-hard fans (read: geeks) were dressing up like their favorite Tatooine character, and making elaborate home-made movies that put themselves in the action. Well, it looks like the upcoming Transformers movie has reached another level of popularity, as shorts are now being made from the comforts of some fans' (or their parents') basements.
Brit film mag Empire has the goods, with a full-on cover shot Optimus Prime as he'll appear in this summer's Transformers big-screen blockbuster. Now, the trailer that was released last week (which we still watch with regularity) hinted at what the look would be when it showed him transforming from a high rear angle. In that shot, you saw that his head was pretty much in tune with the one we all know and love from the old toys and cartoon.