DC Entertainment is leading a charity campaign called "We Can Be Heroes" to raise awareness of hunger in The Horn of Africa. With help from artist Jim Lee and Rides magazine, Kia has joined the Justice League with a Batman-themed Optima SX apparently inspired by the Dark Knight's darkest nights.
Kia is shortly expected to launch a new rear-wheel drive flagship sedan, but for now, the model seen here is the Korean automaker's new range topper. First introduced at the 2012 Chicago Auto Show in February, Kia has just announced that its 2013 Optima SX Limited will wear a $35,275 MSRP (*including delivery) price tag.
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