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1Uber 'brand ambassadors' using burner phones, credit cards to sabotage Lyft

The ongoing war of dominance in the mobile ridesharing industry between rival services Uber and Lyft (identified by its cars' pink mustaches) is showing no signs of stopping. One recent report based on Lyft data accused Uber's contractors of booking and canceling 5,560 rides since October 2013. New information is showing just how far Uber is willing to go to add to its roster of drivers, as well.

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