With his shock of white hair and penchant for wearing gloves and black sunglasses, fashion mogul Karl Lagerfeld isn't a hard guy to pick out of a crowd. But while he is best known for designing haute couture, Lagerfeld also has a passion for photography and his cat, Choupette. Both of them are being featured in bizarre advertising for the Opel Corsa in Europe, and a new, making-of video makes the whole process look even weirder.
Opel's slinky answer to the Ford Fiesta and Volkswagen Polo debuted on Thursday at the Paris Motor Show, ahead of its launch in European markets late this year. The long-running Corsa – 32 years and counting – getting its first major refresh in eight years.
Though its brand portfolio may have shrunk in recent years with the loss of Oldsmobile, Saturn, Pontiac and Hummer, General Motors still sells its wares around the world under a wide array of brands: Chevy, Buick, Cadillac and GMC in its home market, Holden in Australia, and a whole mess of joint-venture brands in China. In Europe, however, it's all about Opel, with Vauxhall tackling the UK market with a nearly identical product lineup but a different badge. And it's those two brands through whi
The ship called Opel has been heaving through a storm, non-stop, for more than a decade. The aborted sale in 2009 when General Motors decided it could do better than potential buyers only led to estimates of up to $20 billion in costs to GM, more years of turnaround plans, retreat from global markets and churn at the CEO position. It was thought that this year, with Karl-Thoman Neumann at the helm, the promise of a $5.2 billion investment, the withdrawal of the Chevrolet brand from Europe and a
Is there any higher form of comedy than Eastern Europeans doing stupid things with cars? This latest YouTube stunner features the usual stock characters: A guy wearing track pants, his cheap 15-year-old hatchback, and an audience egging him on. We'll not give away the entire plot, but it involves an Opel with a trailer hitch, some high-tensile cord and a two-story brick wall. Let's just say that the guy was given enough rope, barely...
The least alternative of the alternative fuels – LPG (Liquefied Petroleum Gas) – has received some good news in the expanding market in France: Opel has decided to sell two factory-converted models there. The chosen models are the Corsa and the Meriva, even though the latter will be replaced soon. The Corsa version uses a 1.2-liter gasoline engine with a 34-liter tank. The model loses some power compared to the gasoline version: horsepower drops 6.25 percent (down to 75hp) but CO2 e
Do you think that GM can produce a successful small car? They succeeded... in Europe (and later in other markets badged as the Chevrolet Corsa or Chevy). The Corsa is celebrating its 25th anniversary this year. Introduced in 1982 as the Opel Corsa in the European Continent and as the Vauxhall Nova in the UK, the car helped GM enter the subcompact segment in Europe, and a new factory was installed near Zaragoza, Spain.
Bloomberg's Greg Bensinger penned an article Friday that's getting some play on the web. In it, he spoke to Saturn's product development director, Lisa Hutchinson, who said that the Saturn division is indeed considering the addition of the Corsa subcompact to the lineup. Hutchinson doesn't attach a timeframe to anything, but states that the American consumer's concern over fuel economy is what's driving this. Later in the day, the Detroit News' Autos Insider column picked up on Bensinger's story
As we told you back in January, there's a new Opel/Vauxhall Corsa OPC overseas that's attractive, fun and athletic to boot. For now it remains the exclusive property of our friends in Europe, but with GM stating that Opel will essentially equal Saturn by 2014, and Bob Lutz telling us we should see the Corsa here within 5 years, there is reason to hope. This is a car we would buy today if it were slotted into the Saturn lineup. Replacing inferior product like the Aveo, a Saturn (or Chevy) Corsa w