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30Dissecting Opel's failure in Australia

As we reported last week, Opel, General Motors' German subsidiary, announced that it was pulling out of the Australian market after less than a year. The brand sold a meager 1,530 cars from August of 2012 to June of 2013, and simply never really appeared as a legit competitor to its primary target – Volkswagen.

25Report: Opel expanding outside of Europe, headed for China, Australia

According to the latest reports, Opel will be taking its name, not just its cars, to at least four new markets around the world. Standard practice has been to rebadge Opels as one of General Motor's other brands in countries outside of Europe, but company heads believe it's time to market Opel's European roots, especially in China.

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