Volvo is completely rethinking its marketing strategy with an approach that it calls the Volvo Way to Market. The revised plan means an increase in the company's advertising budget overall and a totally different way to allocate those funds. The most dramatic shift is the Swedish automaker's decision to begin selling its models online directly to customers worldwide.
TrueCar and automotive dealerships just can't seem to stay out of the spotlight. An investigation is underway by the Federal Trade Commission into a number of dealers that stand accused of "agreeing to refuse to deal with TrueCar," according to an FTC letter obtained by Automotive News. The alleged collusion, which would violate federal competition laws, has triggered a non-public investigation that has had many dealerships, and TrueCar itself, served with letters demanding documents.
You've probably heard of more than a few eBay or Craigslist specials that sound too good to be true; "Buy it for just $1- today only!" More often than not, its a ruse, luring you in for a far less inciting, yet more realistic transaction. If you are Stadium Cars, you wish it were the latter, but a mistake on its part led to a BMW being sold for just $1. An employee at Stadium Cars in New Zealand listed a 1994 320i online for auction. The reserve, and thus the "Buy it Now" price? Just $1. At th
BMW hopes to bring down the price of their upcoming "i" brand plug-in vehicles by selling them online. This is the German automaker's first attempt at selling cars over the internet and if it runs smoothly, you can bet we'll be seeing more online sales from BMW and competitors alike.
Although she might not be the spokewoman for Overstock.com any longer, Sabine Ehrenfeld is one minor celebrity we actively look for an excuse to mention. Second only to Nürburg-queen Sabine Schmitz, Overstock.com's Sabine Ehrenfeld is that super sexy, multi-talented spokesperson that reintroduced us to the Big-O a Christmas or two ago.