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J.D. Power study shows people interested in new car tech, but not if they have to pay for it

Smaller, cheaper electronics have been a boon for the auto industry, as car technology has boomed over the past few years. J.D. Power has been studying the tech trend, surveying over 19,000 potential car buyers to gauge interest in new tech like nav systems and infotainment systems. The powerful research company found that customers are now far more tech-savvy than they were in the past, and they're also very interested in adding new features to their next car purchase. That's great news for automakers, but unfortunately (and unsurprisingly), ... Read more →

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