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Publicis Groupe SA and Omnicom Group are a pair of major marketing companies that are on the brink of merging, a move that will form the largest advertising company on the planet. Naturally, this effects the automotive world, as the two companies count a number of ad houses that service the ...
GM and Chrysler spent a combined $4.75 billion on marketing last year which funded thousands of jobs, from the CEOs of ad agencies to the guys pasting up billboards on the Interstate. So how would a merger of the two companies affect the advertising industry?Advertising Age asked several players in ...