Later today, at the Goodwood Motor Circuit in the UK, an unusual electric vehicle world record attempt will take place. The challenge? To take a particular style of EV further in 24 hours than anyone has ever gone before. The vehicle in question? A mobility scooter.
Now that the Sochi Olympics are over (and the Paralympic games winding down), the purpose-built infrastructure is going to need to find new life. Perhaps Russia can ask China how to reuse old Olympic facilities, now that Formula E has announced it will conduct its first race on the grounds of the most famous building of the 2008 summer Olympic games, the Bird's Eye Stadium.
Russian medalists at the recently concluded Sochi Winter Olympics are being rewarded quite handsomely for their service to the Motherland. In addition to the $120,000 being handed out for each gold medal, the $76,000 being awarded for slivers and $52,000 given to bronze winners, now word has come out that each of Russia's medalists will be gifted a new Mercedes-Benz.
General Motors is at it again with a new Chevrolet Volt TV commercial. Viewers of the Winter Olymics (at least in some markets) recently saw a TV ad in between the skating and the skiing that made no mention of the environmental benefits or freedom from the power of Big Oil that electric vehicles provide. No, this one was based on pure survival instinct.
The Lotus Formula One Team is apologizing after its official Twitter account posted this image of two men kissing in connection to the opening of the Winter Olympics on Friday, February 7. It claims that the original tweet was "unauthorized."
Cadillac is not going to pull any punches when it comes to promoting its plug-in hybrid ELR. In the real world, the company is showing off the Wreath And Crest's coupe with Chevy Volt technology at exclusive events with "groups whose members are affluent, green-minded and have an appreciation for design and innovation," says Automotive News. That evidently means young Hollywood celebrities and other well-to-do demographics. As Cadillac global chief Bob Ferguson recently told the industry publica
When we first reported on BMW's plans to develop a new bobsled for Team USA, the 2014 Winter Olympics were over two years away. Now the games are upon us and BMW's high-tech, carbon fiber sled is ready for competition in Sochi.
It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below.
BMW might be a German brand, but that isn't keeping its US branch from helping out Team USA as the 22nd Winter Olympics gets set to kick off in Sochi, Russia next month. We last reported on BMW's partnership with Team USA's bobsled team in November of 2012, but with barely a month until the opening ceremony, it's about time we hear something new about the team's progress.
The automotive sponsor of the International Olympic Committee for the past 22 years has been Daimler-Benz. No more, as Audi has just signed a four-year deal to be the official auto supplier to the folks who keep the torch alight and on the move. Audi will supply vehicles for the IOC's headquarters in Lausanne, Switzerland and the organization's international events.
If nothing else, we can thank BMW for giving us the rare opportunity to post a picture of one of its classic, super-boxy '70s models. In this case, it's an electrified version of its 1602, the progenitor to the popular 2002. The 1602 was the German automaker's first foray into electric-vehicle production, and the company made two of them to ferry officials for the 1972 Munich Summer Olympic Games around. The cars had a single-charge range of just 37 miles.
BMW, the brand know for building the "Ultimate Driving Machine," now seeks to develop the ultimate sledding machine. Continuing its sponsorship of the United States Olympic Committee, BMW plans to develop a two-man bobsled to be used by U.S. Bobsled Team in the upcoming 2014 Winter Olympics in Sochi, Russia.
In a sense, the Olympic games have always been a celebration of mobility. For years, athletes have trained in hopes of extending their mobile capabilities--weather it be running faster or jumping farther. But, in modern times, transporting all those athletes and their teams around an Olympic host city is an extraordinary achievement unto itself. As an Olympic sponsor, BMW hoped to meet the transporation needs of the London 2012 Olympics in a more efficient manner than ever before.
BMW was one of the biggest corporate supporters of the 2012 London Olympics, earning the right to be its official car sponsor. But it wasn't just ponying up a few dozen 7 Series for the IOC that got it this plum gig. BMW made a commitment to meet specific CO2 emissions targets for the vehicles it provided.
There may not be an Olympic sport involving automobiles (yet), but cars were featured prominently in the closing ceremonies of the 30th Olympic games in London last night. The event was more of a rock concert than a ceremony, with musical performances by everyone from chart-topping boy band One Direction to pop veteran George Michael to The Who. The stage on which the first batch of artists performed, however, was set with small scale versions of London's architectural landmarks, and to make the
There were requests from all around to see video of the electric "Mini MINI" radio-controlled cars that are being used to retrieve javelins, hammers, shots and discus' (disci?) at the London Olympics, and here it is.
The German Olympic team may be trailing the Chinese and Americans in London when it comes to medal count, but at least it has a cool ride. Audi has presented the team with an A1 e-tron decked out in German colors, to promote the automaker's plug-in vehicles.
We can't help but cringe at the notion of 'product integration' efforts most of the time, particularly when it comes to movies and sports. That's because as often as not, the placement efforts seem contrived. And while the notion of using a Mini Cooper to retrieve thrown javelins, hammers, shot and discuses at the London Olympics might not seem like the world's most natural pairing, we can't ignore the inherent cheek and charm in using radio-controlled cars for an otherwise unremarkable chore.