olympics

With the Olympic Games coming up this spring, BMW is keen to leverage its sponsorship. And since they're taking place in London, England, the German automaker wouldn't miss the opportunity to include its more youthful, retro British subsidiary. And so it has released today not one, but two new ...

There's plenty of racing that takes place at the Olympics, so don't let anyone tell you otherwise. There's running, cycling, sailing, speed skating, luge, bobsledding and skiing. The thing is, none of these sports are mechanically powered, so motorsports are decidedly excluded from the ...

The problem when a bunch of bigwigs want to do something good for the environment is that they won't stop being bigwigs in order to do it. Getting a lot of VIPs together means a lot of private jets and limousines, and next thing you know, you've got a situation like the 2009 climate change ...

There are many number of ways you can support your country's athletes heading into the Olympics. You could watch them on television. You could follow them to the site and get tickets for your favorite events. You could buy and wear some official team apparel. But if you're BMW, none of that will ...

Another day, another special edition... from BMW. Only this time, the latest Bimmer specials commemorate a special event with a whole lot of extra kit. Building on its position as Official Automotive Partner of the 2012 London Olympics, BMW has released a pair of special Performance Editions ...

Stephanie Rice was crying when she apologized on television, but was probably crying even more when she had to hand back the keys of her complimentary Jaguar XF. The Australian triple-gold-medalist swimmer was apologizing for ostensibly off-hand remarks made via Twitter following an international ...

Google may have grounded its Street View fleet, but that doesn't mean there isn't still plenty to see on the search engine giant's most immersive of online tools. We've recently ...

They won't make you ski, skate or snowboard with any additional talent or zest, but the "official" Olympic-branded vehicles used during the 2010 Winter Games are going up for sale in Canada later this month. Each of the General Motors supplied cars and trucks spent time in Vancouver and Whistler ...

Audi's got a thing going with its Truth in Motion films. The first installment took a lush, slow-motion look at what it took to win the 2008 24 Hours of Le Mans, and this second installment charts the U.S. ski team's snow-and-drama-covered run to the 2010 Winter Olympics. Like that first doc, it ...

Following last year's Truth in 24, Audi is turning its keen lenswork to the U.S. Ski Team with a documentary called Truth in Motion: The Road to Vancouver. With multiple subjects this time, and less about domination than ...