olympics

The automotive sponsor of the International Olympic Committee for the past 22 years has been Daimler-Benz. No more, as Audi has just signed a four-year deal to be the official auto supplier to the folks who keep the torch alight and on the move. Audi will supply vehicles for the IOC's ...

BMW was one of the biggest corporate supporters of the 2012 London Olympics, earning the right to be its official car sponsor. But it wasn't just ponying up a few dozen 7 Series for the IOC that got it this plum gig. BMW made a commitment to meet specific CO2 emissions targets for the vehicles it ...

There may not be an Olympic sport involving automobiles (yet), but cars were featured prominently in the closing ceremonies of the 30th Olympic games in London last night. The event was more of a rock concert than a ceremony, with musical performances by everyone from chart-topping boy band One ...

There were requests from all around to see video of the electric "Mini MINI" radio-controlled cars that are being used to retrieve javelins, hammers, shots and discus' (disci?) at the London Olympics, and here it is. The Olympic-liveried electric Cooper hatchbacks in roughly 1/4-scale ply the ...

We can't help but cringe at the notion of 'product integration' efforts most of the time, particularly when it comes to movies and sports. That's because as often as not, the placement efforts seem contrived. And while the notion of using a Mini Cooper to retrieve thrown javelins, hammers, shot ...

The British have a unique sense of humor – think Monty Python and Benny Hill – and there's no reason that the 2012 Olympics shouldn't be cause for celebrating it. So when we caught wind of this story from the BBC, we had to smile. It seems Londoners fed up with the Olympic intrusion ...

We don't know what kind of person would want to be traveling in London right now. With the Olympics in town, the city has become besieged with tourists, athletes and officials. The price of hotel rooms have skyrocketed, and the presence of Olympic-only bus lanes have locked up everyone else, who ...

Is hydrogen a dangerous substance? It is, during the London Olympics, at least. That's why the fleet of five H2 buses that usually carries passengers between Covent Garden and Tower Gateway have been sent out to pasture for the duration of the games. Standard diesel buses will replace them. The ...

You'd think the only partnership between BMW and Olympic athletes would come in sales and marketing. Make some appearances, shake some hands and sign a few autographs, appear in TV commercials and other advertising – that sort of stuff. But BMW's commitment to the U.S. Olympic Team ...

Wipe away that patriotic tear rolling down your windshield. Mini has joined with the London Philharmonic Orchestra to give tribute to America, with a song carrying the same name. (It's also known as "My Country, Tis of Thee"). World-renowned orchestra conductor Gareth Newman stands at the podium ...