Toyota will reportedly broaden the Mirai lineup with a smaller, cheaper model for Japan, and it will launch in 2019 just before the Tokyo Olympics. The launch would be the perfect time to take advantage of the country's hydrogen push.
The government in Tokyo, Japan, is embarking on an aggressive plan to put 6,000 hydrogen fuel cell vehicles and have 35 hydrogen refueling station in the city in time for the Olympic games there in 2020. It's working with Toyota and Honda to hopefully make the goal a reality.
Now that the Sochi Olympics are over (and the Paralympic games winding down), the purpose-built infrastructure is going to need to find new life. Perhaps Russia can ask China how to reuse old Olympic facilities, now that Formula E has announced it will conduct its first race on the grounds of the most famous building of the 2008 summer Olympic games, the Bird's Eye Stadium.
Russian medalists at the recently concluded Sochi Winter Olympics are being rewarded quite handsomely for their service to the Motherland. In addition to the $120,000 being handed out for each gold medal, the $76,000 being awarded for slivers and $52,000 given to bronze winners, now word has come out that each of Russia's medalists will be gifted a new Mercedes-Benz.
General Motors is at it again with a new Chevrolet Volt TV commercial. Viewers of the Winter Olymics (at least in some markets) recently saw a TV ad in between the skating and the skiing that made no mention of the environmental benefits or freedom from the power of Big Oil that electric vehicles provide. No, this one was based on pure survival instinct.
Cadillac is not going to pull any punches when it comes to promoting its plug-in hybrid ELR. In the real world, the company is showing off the Wreath And Crest's coupe with Chevy Volt technology at exclusive events with "groups whose members are affluent, green-minded and have an appreciation for design and innovation," says Automotive News. That evidently means young Hollywood celebrities and other well-to-do demographics. As Cadillac global chief Bob Ferguson recently told the industry publica
It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below.
BMW might be a German brand, but that isn't keeping its US branch from helping out Team USA as the 22nd Winter Olympics gets set to kick off in Sochi, Russia next month. We last reported on BMW's partnership with Team USA's bobsled team in November of 2012, but with barely a month until the opening ceremony, it's about time we hear something new about the team's progress.
The automotive sponsor of the International Olympic Committee for the past 22 years has been Daimler-Benz. No more, as Audi has just signed a four-year deal to be the official auto supplier to the folks who keep the torch alight and on the move. Audi will supply vehicles for the IOC's headquarters in Lausanne, Switzerland and the organization's international events.
If nothing else, we can thank BMW for giving us the rare opportunity to post a picture of one of its classic, super-boxy '70s models. In this case, it's an electrified version of its 1602, the progenitor to the popular 2002. The 1602 was the German automaker's first foray into electric-vehicle production, and the company made two of them to ferry officials for the 1972 Munich Summer Olympic Games around. The cars had a single-charge range of just 37 miles.
BMW, the brand know for building the "Ultimate Driving Machine," now seeks to develop the ultimate sledding machine. Continuing its sponsorship of the United States Olympic Committee, BMW plans to develop a two-man bobsled to be used by U.S. Bobsled Team in the upcoming 2014 Winter Olympics in Sochi, Russia.
In a sense, the Olympic games have always been a celebration of mobility. For years, athletes have trained in hopes of extending their mobile capabilities--weather it be running faster or jumping farther. But, in modern times, transporting all those athletes and their teams around an Olympic host city is an extraordinary achievement unto itself. As an Olympic sponsor, BMW hoped to meet the transporation needs of the London 2012 Olympics in a more efficient manner than ever before.
BMW was one of the biggest corporate supporters of the 2012 London Olympics, earning the right to be its official car sponsor. But it wasn't just ponying up a few dozen 7 Series for the IOC that got it this plum gig. BMW made a commitment to meet specific CO2 emissions targets for the vehicles it provided.