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olympics

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    Report: Russia gives its Olympic medalists new Mercedes
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    Russian medalists at the recently concluded Sochi Winter Olympics are being rewarded quite handsomely for their service to the Motherland. In addition to the $120,000 being handed out for each gold medal, the $76,000 being awarded for slivers and $52,000 given to bronze winners, now word has come ...

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    Report: Lotus F1 apologizes for tweeting support for LGBT Olympians
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    The Lotus Formula One Team is apologizing after its official Twitter account posted this image of two men kissing in connection to the opening of the Winter Olympics on Friday, February 7. It claims that the original tweet was "unauthorized." The tweet, which Lotus deleted later that day, can be ...

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    Official: BMW gearing up for Sochi Olympics with bobsled documentary [w/video]
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    BMW might be a German brand, but that isn't keeping its US branch from helping out Team USA as the 22nd Winter Olympics gets set to kick off in Sochi, Russia next month. We last reported on BMW's partnership with Team USA's bobsled team in November of 2012, but with barely a month until the ...

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    Official: Audi replaces Mercedes as official vehicle supplier to the IOC
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    The automotive sponsor of the International Olympic Committee for the past 22 years has been Daimler-Benz. No more, as Audi has just signed a four-year deal to be the official auto supplier to the folks who keep the torch alight and on the move. Audi will supply vehicles for the IOC's ...

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    Video: Translogic learns how BMW kept the London Olympics rolling
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    BMW was one of the biggest corporate supporters of the 2012 London Olympics, earning the right to be its official car sponsor. But it wasn't just ponying up a few dozen 7 Series for the IOC that got it this plum gig. BMW made a commitment to meet specific CO2 emissions targets for the vehicles it ...

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    Cars of the 2012 London Olympics Closing Ceremonies
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    There may not be an Olympic sport involving automobiles (yet), but cars were featured prominently in the closing ceremonies of the 30th Olympic games in London last night. The event was more of a rock concert than a ceremony, with musical performances by everyone from chart-topping boy band One ...

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    Video: Here's Mini's R/C Cooper in action at the Olympics
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    There were requests from all around to see video of the electric "Mini MINI" radio-controlled cars that are being used to retrieve javelins, hammers, shots and discus' (disci?) at the London Olympics, and here it is. The Olympic-liveried electric Cooper hatchbacks in roughly 1/4-scale ply the ...

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    ETC: Olympics to use Mini Cooper R/C cars for javelin, discus retrieval
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    We can't help but cringe at the notion of 'product integration' efforts most of the time, particularly when it comes to movies and sports. That's because as often as not, the placement efforts seem contrived. And while the notion of using a Mini Cooper to retrieve thrown javelins, hammers, shot ...

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    Report: London's special traffic lanes for Olympians branded 'Zil lanes'
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    The British have a unique sense of humor – think Monty Python and Benny Hill – and there's no reason that the 2012 Olympics shouldn't be cause for celebrating it. So when we caught wind of this story from the BBC, we had to smile. It seems Londoners fed up with the Olympic intrusion ...

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    Video: Cabbie converts London taxi into Olympic hotel
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    We don't know what kind of person would want to be traveling in London right now. With the Olympics in town, the city has become besieged with tourists, athletes and officials. The price of hotel rooms have skyrocketed, and the presence of Olympic-only bus lanes have locked up everyone else, who ...

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    Report: London's hydrogen buses grounded during Olympics due to security fears
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    Is hydrogen a dangerous substance? It is, during the London Olympics, at least. That's why the fleet of five H2 buses that usually carries passengers between Covent Garden and Tower Gateway have been sent out to pasture for the duration of the games. Standard diesel buses will replace them. The ...

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    Video: Translogic: How BMW is helping long jumpers leap farther
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    You'd think the only partnership between BMW and Olympic athletes would come in sales and marketing. Make some appearances, shake some hands and sign a few autographs, appear in TV commercials and other advertising – that sort of stuff. But BMW's commitment to the U.S. Olympic Team ...

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    Video: London Philharmonic blows it out with new Mini horn section
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    Wipe away that patriotic tear rolling down your windshield. Mini has joined with the London Philharmonic Orchestra to give tribute to America, with a song carrying the same name. (It's also known as "My Country, Tis of Thee"). World-renowned orchestra conductor Gareth Newman stands at the podium ...

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    Official: London celebrates Italian design with Pininfarina showcase
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    Most tend to think of Pininfarina as the company that designs Ferraris. And indeed it is. Most every Ferrari to leave the factory in Maranello over the past several decades has been styled by Pininfarina. But that's far from the only thing the famous design house and coachbuilder has done over ...

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    Official: Mini reanimates Rocketman concept for London Olympics, is it reconsidering production?
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    Has the Mini Rocketman concept really burned up like a fuse up there alone? Don't count it as grounded just yet, because while the last we heard BMW had canned the idea of producing the miniest of neo-Minis, it has given the original concept car a new lease on life. As part of its partnership ...

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    Video: Mini "Britalian Job" celebrates London Olympics with sendup of heist film
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    Mini is gearing up for the Olympics in a big way. The company has released a short film featuring a gaggle of former gold medalists, including Daley Thompson, James Cracknell, Jonathan Edwards and Matthew Pinsent. Thompson plays the ringleader of an elite driving squad sent to retrieve a set of ...

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    Official: BMW unveils armada of vehicles for London Olympics
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    Sponsoring most events is pretty straightforward for any company: fork over the right sum of cash and you're the new official automaker/timekeeper/jelly donut of whatever the event is. But for BMW, its status as Official Automotive Partner of the London 2012 Olympic and Paralympic Games is a bit ...

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    Official: BMW lends its wind tunnel to test the Olympic torch [w/video]
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    In between bouts of Olympic games, the official torch that traditionally kicks off the opening ceremonies makes the long journey by a relay of runners to the host site. And you can bet that over the course of years, it has passed through some tricky environmental conditions. But is it ready to ...

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    Official: BMW delivers first 40 of 4,000 vehicles destined for London Olympics
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    We couldn't fault you if it came as no great surprise that BMW was the main automotive sponsor of this summer's Olympic games in London. The Bavarian automaker has, after all, done its homework to promote the partnership, launching special edition 1 and 3 Series, a pair of special edition Minis, ...

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    Video: BMW The Ultimate Performance video series profiles four Olympians
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    BMW has again put filmmakers behind the lens to add some entertainment to the corporate cause, and the results are worth watching. BMW is the official transport provider of the London 2012 Olympics and Paralympics, so its got four directors to profile four British Olympians, tying their stories ...

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