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Controversial Tibet Lancia commercial -- Click above to watch video

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Amidst the confirmation that chief executive Sergio Marchionne was splitting off the Dodge Ram truck unit into its own division of the Chrysler Group came the announcement of some executive re-shuffles in Auburn Hills. Among them, Lancia CEO Olivier Francois was appointed head of the Chrysler brand. But according to the latest reports, the sharing of a chief executive is only the tip of the North Atlantic iceberg for cooperation between the Chrysler and Lancia.

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