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olivier francois

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    Report: Chrysler to veer away from 'Imported From Detroit' message?
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    Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years ...

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    Poll: Can Fiat's sexy new ads score during the Super Bowl? [w/poll]
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    Chrysler marketing chief Olivier Francois has unveiled five new Fiat ads he says could be used in the 2013 Super Bowl. All five were previewed at the Los Angeles Auto Show last week and show five different "everyday" situations where the 500 acts as a catalyst to boost adrenaline levels. The ...

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    Report: Five-door Fiat 500 headed to Geneva
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    According to The Detroit Free Press, a plus-sized version of the cheeky little Fiat 500 is heading to the Geneva Motor Show in March. Olivier Francois, head of the Fiat brand, has reportedly confirmed that a five-door 500 will be shown in Geneva, and that the new vehicle will be sold here in the ...

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    Report: Marchionne creates unified management team to oversee Fiat and Chrysler
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    "We have now reached the right moment to step on the accelerator of the Fiat-Chrysler integration," Sergio Marchionne said this week in a statement regarding his appointment of a single management team for both companies. According to Automotive News, four regional chiefs – North America, ...

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    For A Good Cause: 300 celebs sign Chrysler 300C for Haiti disaster relief [w/video]
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    Autographed Chrysler 300C for Haiti – Click above for high-res image gallery
    The countless victims trapped under the rubble in Haiti need a lot of things: rescue, medical attention, food and water. A luxury sedan, you might think, wouldn't count among them, but Chrysler says otherwise. The ...

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    REPORT: Controversial ads expected from Fiat exec heading Chrysler marketing [w/VIDEO]
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    Controversial Tibet Lancia commercial -- Click above to watch video
    Fiat exec Olivier Francois has a big reputation that's based on results. As head of the Lancia brand, he has garnered it more attention than it's had in many years, and the marque sells more cars more consistently. He has done ...

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    Rumormill: Lancia Delta coming to America with a Chrysler badge?
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    2009 Lancia Delta – Click above for high-res image gallery
    With the appointment of Lancia CEO Olivier Francois as head of the Chrysler motor division, we can expect the two companies to collaborate on future products and take advantage of economies of scale. With Lancia operating ...

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    Francois appointment points to more cooperation between Chrysler and Lancia
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    Amidst the confirmation that chief executive Sergio Marchionne was splitting off the Dodge Ram truck unit into its own division of the Chrysler Group came the announcement of some executive re-shuffles in Auburn Hills. Among them, Lancia CEO Olivier Francois was appointed head of the Chrysler ...

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