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As my fellow blogger Sam pointed out recently, Darryl Siry, Vice President of Marketing for Tesla Motors, recently wrote on their site's blog that "The Media Need to Toughen Up on the Subject of EVs". This is true on many levels, and it could be argued that the media needs to toughen up when it comes to reporting in general. But, this is not the subject of this particular editorial. But, in the spirit of doing exactly what he asked the media to do, let's consider some of the hard questions facin

While there is already one Lotus-designed all-electric car making headlines, the Tesla Roadster, perhaps it's time to get spoiled. We might soon find out what Lotus can do for electric car company Zap!, which currently operates in the NEV market. An exterior redesign does not automatically come with dramatic changes under the hood, but NEVs might evolve far beyond their current boxy or too-futuristic looks if this arrangement works out.

Even though it starts off looking like an April Fool's Day parody, Good Morning America had a show last week called The Future Now. This bit featured the ZAP Obvio 828 as part of a discussion on alternative fuels, networked cars and hydrogen fuel cells. Well, discussion is perhaps a bit too generous a word. The hosts, one from GMA and the other from Popular Science, briefly touched on these technologies for the early a.m. audience. Nothing too complicated for people just waking up, just a mentio

ZAP has really been making some waves lately, but most importantly their sales have been electric. The company's revenues for the first six months of 2006 have surpassed sales for all of last year. To help out with the ZAP's growth and direction, the company recently announced that it has hired Guy Alderton and Steve Tucker to lead the Power Systems and Portable Energy business units, respectively.

Small and nimble will win the next segment of the auto sales race. With most of the major auto manufacturers only slowly moving away from their once-insanely popular (but now seen as gas-guzzling burdens) large SUVs to smaller cars, independent small car makers are poised to dominate the new generation of cars says Gary Starr, who founded ZAP cars in 1994. The big car companies are coming a little to late to the party, he said. It's a little bit of history repeating itself. Starr told News.com t

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